Every touch point your brand has with consumers is important. Each step of the consumer journey must be authentic to your brand, stand out within a competitive global market and comply with an increasingly sophisticated regulatory landscape. A misstep can damage your brand reputation, image and values overnight and have a long term impact on your business.
It’s not enough to understand complex local regulations and consumer protection laws: it's crucial to appreciate their interplay in the context of a global online market. Your customers are the most engaged they've ever been: they know their rights - and your obligations - and aren’t afraid to express opinions publicly. Consumer loyalty and protection is key, whether in times of innovation and growth, or in times of crisis.
Whether you are an established brand focusing on compliance, or an ambitious business looking to expand into new markets, we can offer you a tailored local or cross-border solution. It all starts with a conversation.
In January 2021 Graeme Payne (partner, Commercial) and James Fowler (associate, Commercial) spoke at “What’s Next – Beauty in 2021”, a virtual beauty industry summit organised by consultancy Indie Beauty Delivers.
The passing of the Treasury Laws Amendment (Acquisition as Consumer – Financial Thresholds) Regulations 2020 (Cth) (Regulations) on 9 July 2020 marked a significant change in Australia’s consumer protection regime.
Over the last decade, a distinct body of law has arisen that regulates the contractual relationships formed between businesses and consumers, often known as consumer protection law. The development of this area of law ...
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