Our cross-border team advises businesses in a wide range of sectors that sell directly to consumers, whether through e-commerce, m-commerce or physical retail channels.

Whilst technology creates the opportunity for businesses to reach consumers across multiple jurisdictions, it also means that businesses need to comply with the laws of those jurisdictions.

Consumer law in the UK and across the EU has become an increasingly complex, regulated area of law. Businesses seeking to sell directly to consumers in Europe need to comply with a variety of domestic and European legislation, such as (in the UK) the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

We have consumer law experts in each of our European offices who work closely together to provide seamless pan-European consumer law advice to consumer-facing business.

Our international team regularly advises clients on the full range of business-to-consumer contracts, including:

• subscription terms for digital content;
• terms of sale for e-commerce platforms and digital marketplaces;
• end user licence agreements for mobile apps;
• refund policies for physical retail shops;
• social media influencer agreements;
• website terms of use;
• acceptable use policies for online chat rooms and other interactive website features; and
• ticketing terms for public events.

Whether you are an established brand focusing on compliance within the increasingly sophisticated regulatory landscape, or a global business looking to expand or sell into new markets, we can offer you a tailored, pan-European solution through our network of offices.