Every touch point your brand has with consumers is important. Each step of the consumer journey must be authentic to your brand, stand out within a competitive global market and comply with an increasingly sophisticated regulatory landscape. A misstep can damage your brand reputation, image and values overnight and have a long term impact on your business.

At Bird & Bird we advise on all aspects of online and offline consumer laws in all your key markets across the globe, including the creation of online platforms and marketplaces, digital content subscription terms, terms of sale for ecommerce, mcommerce and physical retail sales, refund policies, social media influencer agreements, website terms of use and mobile app EULAs. We also advise on international and local customer engagement initiatives, such as advertising and marketing campaigns, loyalty schemes, competitions and promotions. Our International Consumer Law Group has significant experience in advising clients in a range of sectors on how to engage with consumers in a positive and compliant way, providing a seamless service across Europe and APAC through our international offices and Beyond our Firm network.

It’s not enough to understand complex local regulations and consumer protection laws: it's crucial to appreciate their interplay in the context of a global online market. Your customers are the most engaged they've ever been: they know their rights - and your obligations - and aren’t afraid to express opinions publicly. Consumer loyalty and protection is key, whether in times of innovation and growth, or in times of crisis.

Whether you are an established brand focusing on compliance, or an ambitious business looking to expand into new markets, we can offer you a tailored local or cross-border solution. It all starts with a conversation.