Influencer Marketing

Influencer marketing has revolutionised the marketing and advertising landscape. But with new opportunities come new challenges, and influencer marketing has attracted increased levels of regulation, resulting in legal and commercial risk to those involved.

Understanding consumer law and local advertising regulation in the relevant jurisdictions is critical to running a successful influencer marketing campaign. Our international team spans across 30 offices and works closely together to provide seamless cross-border advice.

We regularly advise brands, agencies and influencers on the regulatory landscape and on the full range of commercial contracts, including representation agreements, influencer agreements and other bespoke commercial arrangements.

Whether you are a brand, agency or social media influencer in need of advice in this increasingly regulated field, we can offer you multi-jurisdictional support through our network of offices and help guide you through this new and exciting area.

Are you compliant with local influencer marketing regulations?

There are a number of different laws and regulations governing influencer marketing across the globe. Bird & Bird's comparative guide is designed to help you navigate the key obligations in each jurisdiction.

Select “Social media and influencers” in our Digital Marketing Law Country Comparison Tool to compare regulations across your relevant markets. 

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