Green Claims Tracker

With consumers becoming ever more concerned about the environmental impact of their purchasing, “green claims”, meaning claims suggesting that products or services have a positive or no impact on the environment or are less damaging than those of competitors, are increasingly being used by businesses in commercial communications, marketing and advertising.

In turn, regulators are continuing to place a greater focus on tackling “greenwashing”, the practice of giving a false impression of environmental impact or benefits. At the EU level some initiatives aimed at harmonising the rules on substantiating green claims are in progress. However, the current approach to green claims varies from one country to the other at the international level.

Our Green Claims tracker is aimed at helping you to navigate the different national laws and guidelines on green claims applicable in a selection of countries in Europe, the Asia-Pacific region and the UAE. You can obtain information by clicking on a country using our interactive map. The tracker, which will be updated regularly, also provides details of the team's key contacts in each country. For more information, feel free to get in touch with them.

You can also find a list of all countries below the clickable map:

Green Claims Trackers

Australia Blegium China Hong Kong Czech Republic Denmark Finland France Germany Hungary Italy Netherlands Poland Singapore Spain Sweden UAE UK

Arrow Down
Arrow Down
Arrow Down

Latest insights

More Insights

What's on TwoBirds TV?

More Videos

Upcoming events

More Events