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RETAIL & CONSUMER

Understanding today’s and tomorrow’s consumer

Your products, services and, ultimately, your brand are your most valuable assets. They convey identity, ethos and value. However, reputation is fragile and consumer loyalty, whilst hard won, is easily lost. Consumer brands need to maximise commercial opportunities but protect against risk.

At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.

Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.

We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.

 

 

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Talking Shop Newsletter

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Retail Therapy: A Bird & Bird podcast for the Retail & Consumer sector

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Case studies

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Latest insights

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Check-In Newsletter

Check-In - December 2024

Dec 09 2024

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Retail Therapy Episode 15: Retail Wrap-Up - 2024 Reflections

Dec 03 2024

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German Bureaucracy Relief Act IV - Text form replaces written form in commercial leases in future

Dec 02 2024

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Accolades

They always understand all the issues and we feel comfortable that we're getting the right advice.

Chambers 2022, Retail

Bird & Bird’s breadth of service sets it apart. I am able to get access to a range of specialties beyond my core team, making agreements that span several disciplines much easier to construct.

Legal 500 2022, Retail & Consumer

This was a fundamental deal for me and my company. You helped us to make this dream a reality with your ideas, your expertise and in particular your professionalism.

Giacomo Moncalvo, CEO of Ca'puccino

News & Deals

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Deal

Bird & Bird advises Mews Systems B.V. on its acquisition of Atomize AB

Dec 09 2024

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Deal

Bird & Bird advises Mothercare Global Brand Limited on sale of shares

Oct 30 2024

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News

Bird & Bird strengthens Sydney office with the hire of two partners, Bill Smith and Masi Zaki

Oct 16 2024

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Bird & Bird bolsters Milan Corporate team with the arrival of M&A and Private Equity expert Giovanni Gazzaniga

Oct 14 2024

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News

Bird & Bird strengthens its team in Slovakia

Oct 02 2024

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Deal

Bird and Bird advised Marubeni Corporation on the acquisition of Aquagreen.

Aug 07 2024

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