Understanding today’s and tomorrow’s consumer

Your products, services and, ultimately, your brand are your most valuable assets. They convey identity, ethos and value. However, reputation is fragile and consumer loyalty, whilst hard won, is easily lost. Consumer brands need to maximise commercial opportunities but protect against risk.

At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.

Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.

We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.



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Latest insights

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New Ecodesign Regulation 2024/1781 published: what economic operators in the EU need to prepare for

Jul 10 2024

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The End of the Commercial Agency Protections? UK Government Extends Consultation into Repealing Retained EU Commercial Agency Regulations

Jul 03 2024

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The Digital Services Act in Ireland: Levies

Jul 02 2024

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They always understand all the issues and we feel comfortable that we're getting the right advice.

Chambers 2022, Retail

Bird & Bird’s breadth of service sets it apart. I am able to get access to a range of specialties beyond my core team, making agreements that span several disciplines much easier to construct.

Legal 500 2022, Retail & Consumer

This was a fundamental deal for me and my company. You helped us to make this dream a reality with your ideas, your expertise and in particular your professionalism.

Giacomo Moncalvo, CEO of Ca'puccino

News & Deals

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Bird & Bird ATMD advised Korea Investment Partners (KIP) on its strategic investment in LiveIn

Jun 19 2024

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Bird & Bird advises DP Poland Plc on its £20.5 million fundraising

Apr 02 2024

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Bird & Bird ATMD LLP advised ABC Impact on its investment in AI-driven food waste management startup Winnow

Mar 06 2024

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Bird & Bird advises Planet A Foods on $15.4M Series A Financing Round

Feb 09 2024

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Bird & Bird advises AU Brandz Co. on acquisition of Zennar Limited

Feb 07 2024

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Bird & Bird appoints capital markets expert David Cheng as corporate partner in Hong Kong

Feb 01 2024

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