Understanding today’s and tomorrow’s consumer

Your products, services and, ultimately, your brand are your most valuable assets. They convey identity, ethos and value. However, reputation is fragile and consumer loyalty, whilst hard won, is easily lost. Consumer brands need to maximise commercial opportunities but protect against risk.

At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.

Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.

We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.



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EU's New Rules for Protecting Geographical Indications Beyond Agriculture

Sep 25 2023

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Polish regulator zeros in on influencers – 2022-2023 developments in a nutshell

Sep 22 2023

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Ireland's Consumer Protection Regulator publishes 2022 Annual Report

Sep 22 2023

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They always understand all the issues and we feel comfortable that we're getting the right advice.

Chambers 2022, Retail

Bird & Bird’s breadth of service sets it apart. I am able to get access to a range of specialties beyond my core team, making agreements that span several disciplines much easier to construct.

Legal 500 2022, Retail & Consumer

This was a fundamental deal for me and my company. You helped us to make this dream a reality with your ideas, your expertise and in particular your professionalism.

Giacomo Moncalvo, CEO of Ca'puccino

News & Deals

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Bird & Bird advises The Social Gaming Group on franchise development agreement with RMAL Hospitality PJSC

Sep 26 2023

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Bird & Bird assists ABN AMRO Sustainable Impact Fund with its investment into Think Better Group

Aug 08 2023

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Bird & Bird’s Warsaw office advised Danone, a French food sector group, on the acquisition of Promedica

Jun 09 2023

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Bird & Bird successfully represents Lidl in UK High Court trade mark case against Tesco

Apr 20 2023

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Bird & Bird has advised OTO on their acquisition of South West Brands

Apr 20 2023

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Bird & Bird represented Juuri Partners in its investment, which will accelerate Subway's® growth in Finland and Sweden

Jan 25 2023

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