Green claims

Sustainability is no longer a buzz word. Consumers around the world are paying ever-greater attention to the environmental impact of the products and services they purchase.

Regulators are developing a growing body of rules governing green claims. The consequences of infringement vary from PR disaster to hefty penalties. The rules vary from one country to the next, with stricter jurisdictions sometimes contrasting with more relaxed approaches. For businesses seeking to reach a global consumer audience, the inconsistency in approach can be challenging. 

Our enthusiastic team of experts have been at the forefront of regulatory developments and regularly support our clients in staying on the right side of the new rules without defaulting to the strictest regulatory approach. We advise on all aspects of green claims regulation including through advertising, marketing and also labelling and packaging. 

We'll assist you with compliance of international advertising campaigns featuring green claims, supporting you through investigation by regulatory bodies, reviewing slogans for compliance with green claims regulations, responding to RFIs from regulatory bodies, and carrying out compliance audits of green claims.

We recognise that more and more brands are placing sustainability at the heart of everything they do and we'll work with you to market your achievements in a compliant way.

Show More Show Less

Case studies

More Case Studies

Green Claims Tracker

Navigate key national laws and guidelines on green claims applicable in a selection of countries across Europe, the Asia-Pacific region and the UAE.

Go to the tracker

Latest insights

More Insights
Green paper windmill

Green claims in advertising continues to be at the top of the ASA and CMA’s 2024 agenda

Feb 13 2024

Read More
Retail and Consumer Plate on Marble table

The Green Claims Directive: Challenges for the Swedish Food Industry

Jan 25 2024

Read More
green advertising

Navigating Greenwashing: The ACCC’s definitive guide for businesses making sustainability claims

Jan 24 2024

Read More

What's on TwoBirds TV?

More Videos

News & Deals

More News & Deals


Applications are now open for the second cohort of the European Blockchain Sandbox

Jan 25 2024

Read More


Bird & Bird ESG Academy

Sep 19 2023

Read More