Media, Entertainment and Sport

At the forefront of the digital revolution, the media, entertainment, and sport industries are being disrupted by technology more than ever. 

As legal advisors, we want to act as an extension of your business, helping bring to bear our deep sector specialism. Our Media, Entertainment and Sport team are specialists who work solely on matters in your sector, but with the benefit of having the rest of the firm’s expertise at our disposal. Few other firms can offer clients our combination of best-in-class sector specialist lawyers with the additional ability to call on colleagues who are top-ranked in data protection, technology and many of the other areas which are critical to their growth plans. An agile team which operates internationally to deliver an industry-leading service, we are here to tailor our offering to your needs.

Our sport team are the undisputed leaders in their field; the directory rankings will tell you all you need to know. The team work on most of the biggest commercial, regulatory, contentious and non-contentious issues in their field, across a long list of sports such as football, rugby, tennis, cricket, horse racing, biathlon, motorsport, athletics and many more. The depth of the team’s sector knowledge means you’ll have the strongest players on your side.

In media and entertainment, we're responding to the paradigm shift your market is facing with innovation and change of our own. Drawing on our core ethos of supporting businesses changed by technology and the digital world, we’ll collaborate with you throughout the content creation and distribution chain to ensure you reach your audience and customers, wherever they are in the world. Whether you’re in TV, film, music or social or whether you’re a gambling operator, news outlet, rights holder, agency, financer, brand owner and more; we’re here to help you.  

Reach out to one of the team for more information on how we can help your business thrive. 

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Media, Entertainment and Sport Group News Hub

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Sports Law +

Indepth detail about the services we offer to sports sector clients

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Sport: Law and Practice

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Meet the Media, Entertainment and Sport team

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Case studies

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Women’s Sport Series – Former Lioness Karen Carney’s Review of Women’s Football

Sep 26 2023

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Ireland – the Gambling Regulation Bill 2022 – Hot Topics: Children & Advertising

Sep 14 2023

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Digital Markets Act: European Commission designates its first Gatekeepers

Sep 13 2023

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The service is incredibly responsive and they deliver within whatever tight timeframe or deadline you get. They also tailor advice to us and deliver a pragmatic and sensible view bearing in mind the risks involved.

Chambers UK 2016

News & Deals

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Bird & Bird advises The Social Gaming Group on franchise development agreement with RMAL Hospitality PJSC

Sep 26 2023

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Bird & Bird strengthens international Media, Entertainment and Sport group with the appointment of Brianna Quinn as partner in Sydney

Jun 15 2023

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Bird & Bird ranked as the leading global law firm for Data Privacy & Protection, Information Technology and Telecoms & Media by Who’s Who Legal in 2023

Apr 28 2023

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Bird & Bird has advised Better Collective on its acquisition of Skycon Limited

Apr 18 2023

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International law firm Bird & Bird advise the Social Chain Group on their sale of Social Chain Ltd to Brave Bison

Feb 10 2023

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Bird & Bird obtains a top position in Denmark by deal count

Jan 16 2023

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