Sport

Sport

Staying on top of your game

We live and breathe sports. Most of our sports team work exclusively on sports-related matters, and many of them have been recognised as undisputed market leaders for several years, so you can be sure that you are receiving advice from the very best.  

Our dedicated microsite, ‘Sports Law+’ details everything you need to know about areas in which we can advise you, including sports integrity, sports regulation, and sports commercial, as well as esports, sports corporate, sports finance, sports and betting, sports and employment, and sports and data protection.  

We work with virtually everybody in the sports industry; we know the organisations in the sports sector inside out: international federations, national governing bodies, public agencies/ bodies, event organisers and other sports rights-holders, anti-doping organisations, sponsors, clubs and teams, broadcasters and sports social media platforms/sites, sports agencies, sports gambling organisations, esports organisations, sports equipment manufacturers, and sports activities providers. We work for these different clients on a steady stream of cutting-edge matters covering all of the biggest commercial, regulatory, contentious, and non-contentious issues in the sports sector. 

We have worked in a broad range of sports, including football, athletics, motorsport, rugby union, rugby league, tennis, cricket, cycling, golf, biathlon, horse-racing, equestrian, esports, field hockey, basketball, netball, badminton, baseball, para-sport, squash, ice hockey, sailing, kickboxing, curling, darts, combat sports, snooker, and bobsleigh. There are very few challenges and opportunities we haven’t come across already, and we can transfer our learnings from sport to sport. 

You will also benefit from the fact we are able to draw on expertise from across the global firm in areas such as competition, tax, and intellectual property with specific focus on the requirements of the sports sector, another feature that sets out apart from many of our competitors.  

If you’re interested in having a discussion with our passionate and talented team, do get in contact. We’d be delighted to help you.

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Accolades

The Times recognised us as a 'Best Law Firm' for Sports Law

The Times 2020

"They excel in sports governance and they are capable of being part of a strategic discussion."

Chambers 2020

"They are exceptional; they are sport experts. They act at a pan-sport scale, not just on a commercial or disputes basis."

Chambers 2020

"Their main strength is quality, in terms of depth and breadth,"

Chambers 2020

"Stellar commercial team advising on media rights acquisitions, tenders and sponsorship deals, as well as sport-related acquisitions and divestments."

Chambers 2020

"Acts for an enviable client base of leading international federations, governing bodies, sports clubs and corporate entities."

Chambers 2020

"Market-leading group of specialist lawyers instructed on the most complex and high-profile regulatory matters in world sport, including disputes and compliance."

Chambers 2020

"Internationally revered for its performance on large-scale investigations and external reviews"

Chambers 2020

"They have great experience across the board - you can call on people with specific expertise so you can get the information you need straight away from someone who knows the business inside out."

Chambers UK 2018

"Their ability to turn things around at short notice, their flexible approach to costs, their generosity with their time and their reach into other territories means that we have no need to look anywhere else for legal support."

Chambers UK 2018

"They knew what our objectives were and how to help, and as we approached some of the deadlines they went the extra mile. They were very dedicated and had our best interests at heart."

Chambers UK 2019

"Has a formidable corporate practice with experience acting for governing bodies, clubs and other parties on major commercial deals, particularly in broadcasting."

Chambers UK 2019

"Has a formidable corporate practice with experience acting for governing bodies, clubs and other parties on major commercial deals, particularly in broadcasting."

Chambers UK 2019

"They are superb in terms of turnaround times and work ethic. They are knowledgeable in the field and offer expertise in the wider business for specific advice."

Chambers UK 2019

"Overall impression? Excellent - they show leadership, their advice is clear and they help us to make confident decisions."

Client in Chambers UK 2019

"They are pretty much pre-eminent. They cover all aspects of commercial regulations, IP, brand protection, media and gambling and they have experts in each area."

Chambers UK 2019

"They are pretty much pre-eminent. They cover all aspects of commercial regulations, IP, brand protection, media and gambling and they have experts in each area."

Client in Chambers UK 2019

"The 'exceptional' team at Bird & Bird LLP provides 'outstanding service', it is noted for its superb commercial and media expertise, though given its 'peerless breadth of knowledge' it also has excellent regulatory capabilities and is often active in dispute resolution. Active across a range of sports, the department is increasingly experienced in e-sports. 'Brilliant' 'heavyweight' Jonathan Taylor QC, who heads the group, has 'a breadth of expertise that is second to none'."

Legal 500 UK 2019

"Exceptional', multi-jurisdictional sports team represents international governing bodies in contentious matters, investigations and media rights deals, in addition to acting for football clubs, corporates and major event hosts in a range of commercial areas, including sponsorship and partnership agreements."

Legal 500 UK 2020

"They are superb in terms of turnaround times and work ethic. They are knowledgeable in the field and offer expertise in the wider business for specific advice."

Market source in Chambers UK 2019

We won 'TMT Firm Specialism of The Year' for Sports Law

TMT 2020

We won Sports Law Firm of the Year at Who's Who Legal awards and have done in previous years too

Who's Who Legal 2020

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