Esports

Esports – competitive videogaming – has taken both the sport and media industries by storm in recent years. Those operating in this area require an understanding of cutting-edge technology, innovative use of media and the complex framework of sports regulatory and commercial issues that will become increasingly important as the sector continues to develop.

The blend of experience within Bird & Bird's market-leading sport, media and technology practices enables the firm to comprehensively advise clients on the full spectrum of issues that arise within esports. We frequently advise stakeholders across esports and a range of other sports (including major games publishers, governing bodies, sponsors, league/event organisers and teams) on issues such as:

  • Sports governance, including the drafting of constitutional and regulatory documentation
  • Anti-doping and anti-corruption
  • Media rights and broadcasting
  • Sponsorship and advertising
  • Event staging
  • Gambling
  • Acquisition of sports properties
  • Employment issues affecting teams and athletes
  • Child welfare and age rating systems

Latest insights

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gaming

European Parliament passes resolution providing recommendations for enhancing the European video game and esports industries

Mar 16 2023

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Annual Online Global Sports Day 2022

Oct 19 2022

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Fashion x Gaming: Fashion Catches the Gaming Bug

Dec 08 2020

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Bird & Bird advises Mobile Premier League on the acquisition of GameDuell

Mar 02 2022

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