Allowing users to create new content, such as images, text, code, music, or video. Generative AI has recently been turbocharged by increased data availability, lower storage and processing costs and developments in generative modelling algorithms such as transformer architectures and diffusions models.
These tools are beneficial across industries, including software development, media and entertainment, education, and research. They can enhance productivity, creativity, innovation, accessibility, and entertainment.
But generative AI also comes with some legal challenges and risks that need to be addressed carefully and proactively e.g. who owns the rights to the generated content? How can you protect and enforce these rights or avoid infringing the rights of others? How can you ensure that the personal data used to train or input into generative AI tools is processed lawfully and securely? How can you ensure that the generated content is accurate, reliable, and fit for purpose? How can you prevent or mitigate any negative impacts of generative AI tools?
These are not easy questions to answer. Our deep understanding of the technology and the law combined with a forward-thinking and pragmatic approach can help you with all aspects of deploying and developing generative AI in your organisation.
If you want to learn more about how we can help you with generative AI, get in touch with a member of the team.