Sports data rights in 2021: the outlook

Published

Feb 01 2021

Written By

Partner
UK

I'm a partner in our Intellectual Property Group. Having studied physics at university, I'm fascinated by technology and the way in which it is reshaping our world.

Andy Danson

Partner
UK

I'm the head of the firm's international Media, Entertainment and Sports group, a cross-disciplinary international team focused on supporting our clients in the sports, gambling, broadcasting, social media and digital content, games, music, publishing, advertising and marketing sectors.

Elizabeth Dunn

Partner
UK

As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.

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Sports data is big business, and has been for some time now. The State-by-State opening of the US sports betting market, with its stats-loving punters, has further enhanced the value of that data. However, the higher the stakes, the greater the likelihood of challenge. This year, we are likely to see further developments in the law relating to sports data, as some key challenges to the commercialisation models of sports data rights start coming to a head. We take a look at the top 5 things to look out for in 2021.

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