About Me

As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.

I work closely with my colleagues across Bird & Bird's international offices to provide practical and commercial advice and solutions for clients in the gambling industry, from major listed and unlisted B2B and B2C operators to new market entrants and sophisticated betting syndicates.

In such a rapidly developing industry, we use our combined in-depth knowledge of both the law and the market to help our clients understand risk and navigate new areas of activity. I regularly co-ordinate multi-jurisdictional gambling regulatory advice, and personally advise on British regulatory issues. On the commercial side, I have particular experience advising on white label, software supply, content streaming, hosting, hedging, affiliate and payment processing deals.

On the sports side, I was seconded twice to the London Organising Committee of the Olympic and Paralympic Games (LOCOG), both in the legal team and then in an operational role during London 2012 itself. This gave me an invaluable insight into what it takes to host a major sporting event and the risks and challenges facing not just event organisers, but also sponsors, broadcasters and suppliers.

Now, as part of our industry-leading sports group, I advise major national and international governing bodies and rights holders, teams, broadcasters, agencies and global sports brands on major international sports media rights tenders and licensing, sponsorship, licensing, event staging and supply agreements.
  • Gambling Regulatory advice: I've advised numerous clients on British and international gambling regulation, including GVC, MyLotto24, Gaming Realms, Sporting Index, FunFair, Smarkets, RISQ and Football Index.
  • Gambling Commercial Contracts: Gambling sector clients I've advised on commercial contracts include Sky Bet, MyLotto24, Playtech, GVC, Gamesys, Nektan, Sportech, Gaming Realms, Hong Kong Jockey Club, Smartgames, RISQ, Metric, Sporting Index and IWG.
  • Sponsorship Contracts: advised on some of the most significant sponsorship contracts in the sports sector, for clients including Formula 1, Sky Bet, PUMA, Arsenal FC, Virgin Racing and LOCOG (London 2012 Olympics).
  • Sports Media Rights and Data: clients I have advised on major sports media rights and/or data licensing agreements include Dugout, ATP Media, Formula 1, The Racing Partnership/Arena Racing Corporation and the Bundesliga.


  • University College London, Law with German Law (LLB)


  • Solicitors Regulation Authority in 2012
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I have been named as a 'Rising Star' for Gaming and Betting and Commercial Contracts

'We have worked with Andrew Danson and Elizabeth Dunn at Bird & Bird and they have been very responsive, commercial and pragmatic and a pleasure to work with. We found it particularly helpful that they were able to come in and brief our commercial colleagues in a way that was accessible and grounded in practical examples and experience to take the advice beyond the theoretical.'

'Associate Elizabeth Dunn is recommended for her commercial work in the gambling and sports sectors'

Legal 500 UK 2020

I have been named as an 'Associate to Watch' for Gaming (Gambling)

Chambers UK 2020

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