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Advanced Intelligence for AI

AI Legal Services

AI has recently made its way into popular consciousness and the courts. As with any tech-driven change, Bird & Bird has been assisting clients with this emerging technology for many years and Bird & Bird’s global AI practice has over 120 specialists, who deal with every situation where this transformative technology meets legal and regulatory issues.

How we can help our clients

From handling ground-breaking IP litigation, guiding clients through complex regulatory change, implementing effective governance frameworks to innovating and future proofing commercial and contractual arrangements, our AI team is everything you would expect from the world’s leading law firms specialising in technology.

Bird & Bird’s AI practice comprises experts from all legal disciplines and supports clients across all of our sectors. Our integrated, cross-practice and cross-sector approach enables us to bring a holistic view to helping clients navigate AI challenges and opportunities, as well as enabling all of our clients to access best practice insights gained by working across industries.

Wherever you are on your AI and digitalisation journey, our international team is ideally placed to help you devise and implement effective AI strategies to maximise value and manage risk.

AI legal issues touch on a wide range of legal disciplines which typically include intellectual property, data law, regulatory change, tech transactions and contracting for AI, human resources, cybersecurity, competition and marketing.

Intellectual Property
We advise clients on how to manage IP risks arising from the development and use of AI models and how to ensure that IP generated with the assistance of AI technology remains protected and valuable. We understand the AI specifics of each industry and can address your unique needs - from AI generated advertising campaigns and software development to AI driven research and development in life sciences. Whether its managing litigation risk or generating new revenue streams through data licencing to AI developers, we are working with clients at the cutting edge of IP and AI.
Data Law
Data is essential to AI systems, both for training and as inputs for inference. Where personal data is involved, our market leading data protection group works with developers and deployers of AI systems to apply data protection and privacy principles. The wider field of emerging data regulation, from the EU’s Data Act to diverging data localisation laws, as well as contractual, competition and IP aspects of handling data, also have significant implications for the use of data in connection with AI systems. Our AI group is complemented by market-leading data law expertise in these areas.
Regulatory Change
AI development and deployment are subject to significant emerging regulation across many jurisdictions. Our extensive European, Middle East and Asia Pacific footprint, as well as our regulatory and public affairs team, makes us particularly well-placed to clients stay on top of key regulatory changes.

The EU AI Act takes a risk-based approach, prohibits certain systems and imposes regulatory requirements on others. These requirements are comprehensive for high-risk systems and violations can lead to substantial fines or regulatory actions. While full implementation of the Act will take a few years, we already have significant experience advising clients on developing their compliance programs and using contractual frameworks to manage regulatory risk. Beyond Europe, we have experience helping clients navigate the emerging AI regulatory frameworks across the Middle East and Asia Pacific, including in China where our AI experts have experience helping clients navigate measures on Recommendation Algorithms, Deep Synthesis (deepfakes) and Generative AI and interactions with the relevant regulatory bodies.

The interaction between AI-specific laws, other general laws (such as privacy and competition) together with sector-specific regulation can be particularly complex. From laws aimed at the protection of minors and the prevention of online harms, and those applying in highly regulated industries such as life sciences and financial services, to the controls governing key markets such as energy trading, Bird & Bird provides a powerful blend of deep AI expertise combined with sector-specific knowledge to help clients make sense of complex overlapping areas of law.
Tech transactions and contracting for AI
As our clients turn to systems, products and solutions which integrate AI, they are increasingly calling on our specialist AI commercial lawyers to help them craft new and innovative contracting frameworks covering everything from sophisticated outsourcings, technology migrations or the transformation of supply chains, to the development of product- and service-specific end-user terms and conditions. We understand the emerging market practice for managing complex AI-related liabilities, regulatory risks, and data licensing issues and use this expertise to benefit our clients when contracting for AI technology.

We are also experts in corporate transactions involving AI technology. We have the bench strength of AI experts in data, IP and regulatory issues across all of our offices to support high value investments, acquisitions and restructurings which involve AI technology.
Human Resources
AI's integration into employment and HR practices has potentially far-reaching implications, from recruitment and performance management to workforce planning. For example, the EU's AI Act designates AI systems in employment and workforce management as high-risk, requiring careful decision-making and compliance programmes. The growth of AI technologies in the workplace also creates governance, training and employee consultation issues. Our International HR Services group are thought leaders in managing this transition.

Why B&B?

We respond proactively to the continuous business transformations driven by new technologies in all key sectors of the economy, including automotive, aviation & defence, energy & utilities, financial services, life sciences & healthcare, retail & consumer, media, entertainment & sport and tech & comms.

A snapshot of our recent experience

  • We are defending an AI developer in the UK against a first of its kind copyright claim relating to AI image generation.
  • We advised a world leading consumer goods producer on AI compliance issues for marketing campaigns.
  • We have helped leading SaaS providers craft contractual terms for deploying new generative AI driven services.
  • We advised an e-commerce company on their generative AI policy and helped them draft external disclosures on the use of AI in their system.
  • We advised a leading provider of a text-to-image generator on IP and regulatory issues regarding the use of their tool in the EU.
  • We advised an AI driven cybersecurity company on multiple financing rounds, including its latest Series E round of USD 50m at a valuation of USD 1.65 billion.

Visit our Artificial Intelligence insights

We have gathered unrivalled regulatory and legal specialists in all relevant sectors across the globe in an AI expert team. View their expertise insights on our brand new hub!

Find our AI insights here

Generative AI

Responsible AI

Contracting for AI

Sector & Practice AI

UK AI Regulation

EU AI Regulation

APAC AI Regulation


Bird & Bird maintains of the largest pan-European IP practices, giving the group a strong international reach. The practice continues to advise on a number of high-value cross-border disputes and transactional matters, with an increasing amount of matters involving digital assets, rights, and artificial intelligence.

Legal 500, UK 2023

“They are very knowledgeable in this area, not only navigating the issues domestically but also the implications internationally as they have a global reach."

Chambers Global-wide TMT 2023

Ranked in band 1 for TMT Chambers Global 2024

"Bird & Bird is widely regarded as a longstanding leader in the TMT space. Technology, media and communications form a core part of the firm's global offering, which incorporates market-leading teams across Europe, Asia-Pacific and the Middle East."

Chambers Global 2023

The team understands that data privacy & data protection isn’t solely about GDPR and ePrivacy, but also about other (emerging) regulations and directives, such as the DSA, NIS2 and AI Act.

Legal 500, EMEA 2023

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