Your products, services and, ultimately, your brand are your most valuable assets. They convey identity, ethos and value. However, reputation is fragile and consumer loyalty, whilst hard won, is easily lost. Consumer brands need to maximise commercial opportunities but protect against risk.
At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.
Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.
We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.
On 13 November 2020, the Italian Competition Authority (AGCM) closed the pre-investigation proceedings against several Serie A football clubs (namely, Atalanta, Cagliari, Genoa, Inter, Lazio, Milan, Juventus, Roma and ...
On 23 November 2020, the Italian Revenue Agency published the new Administrative Provision n. 360494 (the “Provision”), endorsed in the Decree of the Ministry of Economy and Finance of 14 May 2018 (the “Decree”) which ...
How do brands and influencers maintain authenticity and integrity? How important is the contractual relationship between brand and influencer? What changes might we see in the brand and influencer community over the ...
Bird & Bird LLP has successfully concluded the legal dispute over false factual allegations by Südwestrundfunk (SWR) about fruit, vegetable and berry capsules from The JuicePlus+ Company Europe GmbH (JuicePlus+).
Czech Bird & Bird transactional team has assisted KB SmartSolutions, s.r.o. with strategic investment into the FinTech company Lemonero s.r.o. through the acquisition of shares in its parent company MonkeyData s.r.o..
Bird & Bird’s team in London recently advised the Dedica Group, a luxury hotel group owned by Värde Partners, a leading global alternative investment firm, in connection with its exit from various international ...
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Commercial partner, Graeme Payne, discusses the use of customer data to create a personalised experience for customers.
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Chambers UK 2017
Giacomo Moncalvo, CEO of Ca'puccino
Take a look at the UK’s changing regulations around telecoms and their impact on #techtransactions in an important… https://t.co/a6SrDp8NSP
Last month, we launched our 5th Global Women’s Development Programme with 20 associates from across the firm. The p… https://t.co/Z99ScgyKzW
We are now only a week away from our Annual TechLaw Event where we will discuss practical tips and some of the lega… https://t.co/4s8t7pAkza