Your products, services and, ultimately, your brand are your most valuable assets. They convey identity, ethos and value. However, reputation is fragile and consumer loyalty, whilst hard won, is easily lost. Consumer brands need to maximise commercial opportunities but protect against risk.
At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.
Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.
We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.
As a part of the implementation of the ECN+ Directive, a new competition act has been proposed by the Danish Government. The proposed competition act entails several extensive and intrusive changes to the current ...
Over the last decade, a distinct body of law has arisen that regulates the contractual relationships formed between businesses and consumers, often known as consumer protection law. The development of this area of law ...
The UK Supreme Court has handed down a landmark judgment, Mastercard v Merricks, finding that the CAT incorrectly rejected an application for certification to bring collective proceedings. This decision sets out ...
International law firm Bird & Bird advised Marks & Spencer plc (M&S) on its acquisition of the Jaeger fashion brand, which fell into administration last November.
International law firm Bird & Bird has advised DP Poland, the UK AIM listed company which owns the Domino’s Pizza franchise in Poland, on its acquisition of a domestic Polish pizza restaurant chain called Dominium SA. ...
Bird & Bird LLP advised Eve Systems GmbH on the entry of Taiwanese Dexatek Technology Ltd as strategic investor. Following the investment, Dexatek now holds a minority stake of 19% in Eve Systems GmbH.
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Commercial partner, Graeme Payne, discusses the use of customer data to create a personalised experience for customers.
Chambers UK 2017
Giacomo Moncalvo, CEO of Ca'puccino
How do you make managing a surprise investigation less stressful for your company’s employees? Find out more about… https://t.co/fe1nkhtsYc
The main article of our Competition & EU newsletter dives into the new ex ante regulatory regime that may soon appl… https://t.co/S222gMFBmz
RT @twobirdsmedia: Just launched: our Sports Group’s new microsite ‘Sports Law+’ which gives a detailed summary of the core ways in which o…