Your products, services and, ultimately, your brand are your most valuable assets. They convey identity, ethos and value. However, reputation is fragile and consumer loyalty, whilst hard won, is easily lost. Consumer brands need to maximise commercial opportunities but protect against risk.
At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.
Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.
We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.
The UK Supreme Court has added to its body of case law on the correct approach to take when determining which law governs an arbitration agreement in a contract in the absence of an express choice of law for that ...
Welcome to the November 2021 edition of our Retail & Consumer news round-up This newsletter focuses on key news and updates for retail and consumer-facing businesses around the world. At the end of the newsletter, you ...
On November 22, 2021 the Australian government announced new arrangements to further assist in the reopening Australia to visa holders, and further cement our economic recovery.
International law firm Bird & Bird has advised long-standing client, Costa Coffee (Costa), on a transaction with Marks & Spencer (M&S) to allow Costa to sell M&S food throughout the UK. By selling M&S food, Costa aims ...
Bird & Bird has advised longstanding client, OTA Insight, a global leader in cloud-based hospitality business intelligence, on its $80 million Series B financing round led by Spectrum Equity.
Bird & Bird has advised the lead investor Ranpak Holdings Corp. and their co-investors on their investment in Creapaper GmbH. The total series B financing round amounted to 20 million EUR.
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Commercial partner, Graeme Payne, discusses the use of customer data to create a personalised experience for customers.
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Chambers UK 2017
Giacomo Moncalvo, CEO of Ca'puccino