Your products, services and, ultimately, your brand are your most valuable assets. They convey identity, ethos and value. However, reputation is fragile and consumer loyalty, whilst hard won, is easily lost. Consumer brands need to maximise commercial opportunities but protect against risk.
At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.
Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.
We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.
Australian supermarket giant, Woolworths, was recently issued a record AUD$1,003,800 infringement notice by the Australian Communications and Media Authority (ACMA), for multiple, significant breaches of the Spam Act ...
the world, many organisations are wondering how to navigate the legal landscape and the practicalities resulting from employees or new hires being stranded in geographical locations outside their normal or anticipated ...
Welcome to the July 2020 edition of our Retail & Consumer monthly news round-up
International law firm Bird & Bird advised Elite World Group ("Elite"), the world's largest model management network, on the establishment of a new agency called EWG Virtual ("EWG").
International law firm Bird & Bird has advised Berenberg, sponsor and financial adviser to Main Market-listed Connect Group PLC, on the class 1 disposal of the Tuffnells Group.
Our international Retail & Consumer team has earned a number of rankings in the Legal 500 EMEA 2020 guide, including in Food, Retail and Luxury Goods.
We are delighted to invite you to a series of sessions focusing on how Retail & Consumer businesses can not only recover from the impact of COVID-19, but also look for new opportunities during this challenging time.
As a general rule, companies are required to self-assess whether any cooperation or agreements they enter into are antitrust compliant. This is particularly true when it comes to cooperation with competitors, which finds itself in the cross-hairs of competition law enforcement around the world. The rules are strict and assessment can sometimes be difficult, often requiring specialist knowledge to avoid the pitfalls and being labeled as a cartel.
Commercial partner, Graeme Payne, discusses the use of customer data to create a personalised experience for customers.
Chambers UK 2017
Giacomo Moncalvo, CEO of Ca'puccino
Our International ECM team has continued the strong performance shown at the start of the year with an excellent ro… https://t.co/gPV9zRCUng
Are you trying to navigate M&A #transactions during these turbulent times? James Baillieu sets out key issues for b… https://t.co/zUJKDaNoNk
We caught up with boomerang alumnus Stephan Waldheim about what his in-house experience taught him and why his natu… https://t.co/PYpXvDvkdW