Supporting the brand and consumer journey

Luxury, fashion and retail businesses experience constant change. Shifting consumer attitudes, increasing regulation, and the need to harness the true value of data all present challenges and opportunities. There's never been a better time to innovate, but business agility shouldn't jeopardise brand integrity or consumer experience. To stay ahead, you need foresight as well as insight.

At Bird & Bird, our understanding of the luxury, fashion and retail sector comes from decades of working with businesses like yours, helping them to navigate growth and survive challenging market conditions. We pride ourselves on thinking differently about legal issues as they exist in a real life, commercial context. Our global network of lawyers can advise on all aspects of consumer law, commercial agreements, data protection, intellectual property and product compliance. We provide your business with seamlessly integrated legal support which is flexible and responsive to your business needs.

Technological innovations, such as AI and blockchain, offer new ways to improve customer loyalty and personalisation, but need to be supported by strong data protection foundations. Increased use of social media and influencers allows you to generate deeper consumer engagement, but needs to be actively managed to protect your brand value. Connecting with your customers is essential but implementing their feedback, especially in relation to improved sustainability, carries much more impact. Reaching new markets means navigating a patchwork of local laws if you want to achieve a seamless and consistent global consumer experience.

We’re as keen as you are to grapple with the myriad of issues your business faces every day and help find practical solutions to your complex questions, whatever part of the retail industry you’re in. It all starts with a conversation.

Bird & Bird is recognised as the Luxury Law Firm of the Year

Luxury Law Awards 2022

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Talking Shop June 2024

Jun 25 2024

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May 01 2024

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Applications are now open for the second cohort of the European Blockchain Sandbox

Jan 25 2024

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Bird & Bird obtains a top position in Denmark by deal count

Jan 16 2023

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Bird & Bird achieves victory for Fashion ID in “vegan down” case

Feb 28 2022

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We contribute to the Global Legal Post’s first comparative guide to fashion law

Nov 09 2021

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Luxury Law Summit: We host a panel session on sustainability and are named Luxury Law Firm of the Year

Oct 03 2021

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