Bird & Bird’s International Sports Group includes a number of dedicated sports specialists who work exclusively on sports-related matters and have been recognised as undisputed market leaders for several years. In fact, we have more “leading individuals” singled out by the Legal 500 in Sport than any other firm in the UK, and are one of the only law firms rated as Band 1 by Chambers UK for Sports Law.

Our clients include international federations, national governing bodies, public agencies/ bodies, event organisers and other sports rights-holders, anti-doping organisations, sponsors, clubs and teams, broadcasters and sports social media platforms/sites, sports related agencies, sports gambling organisations, esports organisations, sports equipment manufacturers, sports activities providers, providing a steady stream of cutting-edge instructions on all of the biggest commercial, regulatory, contentious and non-contentious issues in the sports sector.

We work in a broad range of sports, including but not limited to: football, athletics, rugby union, rugby league, tennis, cricket, cycling, golf, biathlon, horse-racing, equestrian, esports, motorsport, field hockey, skiing, basketball, netball, badminton, baseball, para-sport, squash, ice hockey, sailing, kickboxing, curling, darts, combat sports, snooker and, bobsleigh.

Our strength in depth and the reputation of individuals within our team is unmatched. We are specialists in:

• the exploitation of commercial rights, including in particular media, new media and marketing rights;
• sponsorship, licensing and merchandising;
• brand management;
• event organisation;
• sports governance;
• the drafting of rules and regulations;
• investigations;
• disciplinary and anti-doping proceedings;
• anti-corruption including match fixing;
• bringing and defending challenges to the decisions and actions of sports governing bodies;
• dispute resolution (including mediation and expert determination);
• sports broadcasting;
• sports financing;
• sports gambling/betting; and
• esports.

We are able to draw on expertise from across the firm (many of whom are sports specialists) in areas such as corporate, competition, tax, finance, employment, immigration, intellectual property, data protection and other areas of law, with specific focus on the requirements of the sports sector.

If you'd like to know more about how we can help you, please get in touch with Heads of Group Jonathan Taylor in London and/or Dr Joseph Fesenmair in Munich.


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