Bird & Bird’s International Sports Group includes a number of dedicated sports specialists who work exclusively on sports-related matters. Recognised as undisputed market leaders for several years, we have an unparalleled four partners listed in the top tier of individual sports lawyers compiled by the Chambers legal directory, and we are currently the only law firm to feature in the top tier for Sports Law in the Legal 500 directory.

Bird & Bird has a strong and established blue-chip sports client base, consisting of international federations, national governing bodies, public agencies, event organisers and other sports rights-holders, providing a steady stream of cutting-edge instructions on all of the biggest commercial, regulatory, contentious and non-contentious issues in the Sports sector.

We work with numerous sporting disciplines, including football, rugby union, rugby league, cricket, tennis, motor-racing, golf, cycling, athletics, combat sports, basketball, snooker, darts, horse-racing, equestrian sports, and field hockey.

Our strength in depth and the reputation of individuals within our team is unmatched. We are specialists in:

  • the exploitation of commercial rights, including in particular media, new media and marketing rights;
  • brand management;
  • event organisation
  • sports governance;
  • the drafting of rules and regulations;
  • disciplinary and anti-doping proceedings;
  • bringing and defending challenges to the decisions and actions of governing bodies;
  • dispute resolution (including mediation and expert determination).

We are also able to draw on advice and support from colleagues in the firm who are experts in corporate, competition, tax, employment, immigration, data protection and other areas of law, all of whom are experienced in the particular requirements of the sports sector.

Heads of Group: Jonathan Taylor in London and Dr Joseph Fesenmair in Munich.

Recent highlights of work


News & Events

There are no forthcoming events for this area. Please click on the button below to view past events.