Bird & Bird’s International Sports Group includes a number of dedicated sports specialists who work exclusively on sports-related matters and have been recognised as undisputed market leaders for several years. In fact, we have more “leading individuals” singled out by the Legal 500 in Sport than any other firm in the UK, and are the only law firm rated as Band 1 by Chambers UK for sports law. 

Our clients include international federations, national governing bodies, public agencies, event organisers and other sports rights-holders, providing a steady stream of cutting-edge instructions on all of the biggest commercial, regulatory, contentious and non-contentious issues in the sports sector.

We work in a broad range of sports, including football, rugby union, rugby league, cricket, tennis, motor-racing, golf, cycling, athletics, combat sports, basketball, snooker, darts, horse-racing, equestrian sports, para-sport, and field hockey.

Our strength in depth and the reputation of individuals within our team is unmatched. We are specialists in:

  • the exploitation of commercial rights, including in particular media, new media and marketing rights;
  • brand management;
  • event organisation;
  • sports governance;
  • the drafting of rules and regulations;
  • investigations;
  • disciplinary and anti-doping proceedings;
  • bringing and defending challenges to the decisions and actions of governing bodies;
  • dispute resolution (including mediation and expert determination) and
  • esports.

We are able to draw on expertise from across the firm in corporate, competition, tax, employment, immigration, intellectual property, data protection and other areas of law, with specific focus on the requirements of the sports sector.

If you'd like to know more about how we can help you, please get in touch with Heads of Group Jonathan Taylor in London or Dr Joseph Fesenmair in Munich. 


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