Bird & Bird’s International Sports Group is top ranked in legal directories, our global team includes a number of dedicated sports lawyers and specialists who work exclusively on sports-related matters, many of whom have been recognised as undisputed market leaders for several years by each of the relevant legal directories.

We have a dedicated microsite, ‘Sports Law+’, accessible through the banner below, which contains more comprehensive details about our areas of work, experience, and our market-leading team.

Our sports clients

Our clients include international federations, national governing bodies, public agencies/ bodies, event organisers and other sports rights-holders, anti-doping organisations, sponsors, clubs and teams, broadcasters and sports social media platforms/sites, sports related agencies, sports gambling organisations, esports organisations, sports equipment manufacturers, and sports activities providers, providing a steady stream of cutting-edge instructions on all of the biggest commercial, regulatory, contentious and non-contentious issues in the sports sector. Our strength in depth and the reputation of individuals within our team is unmatched.

We work in a broad range of sports, including: football, athletics, rugby union, rugby league, tennis, cricket, cycling, golf, biathlon, horse-racing, equestrian, esports, motorsport, field hockey, skiing, basketball, netball, badminton, baseball, para-sport, squash, ice hockey, sailing, kickboxing, curling, darts, combat sports, snooker, and bobsleigh.

Sports law expertise

Some of the key areas in which we advise clients include:

  • sports integrity: good governance; anti-doping; safeguarding, child protection and athlete welfare; and anti-corruption;
  • sports regulation: rule-drafting; investigations; enforcement of rules; challenges to rules;
  • sports commercial: sponsorship; data rights; brand protection; event organisation and tours; broadcasting and media, merchandising and licensing
  • other areas: esports; sports corporate; sports finance; sports and betting; sports and employment; sports and data protection.

We are able to draw on expertise from across the firm (including many sports specialists) in areas of law such as competition, tax, and intellectual property, with specific focus on the requirements of the sports sector.

If you'd like to know more about how we can help you, please get in touch with Heads of Group Jonathan Taylor QC in London, UK, and/or Dr Joseph Fesenmair in Munich, Germany.


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