About Me

I am a partner specialising in IP, media and sports law in our Munich office, where I act as co-head of our international Media, Entertainment and Sport Sector Group. I bring deep experience in trade mark, design, copyright and unfair competition law and am widely known for my expertise in sports and sponsorship.

My practice covers the full range of contentious and non-contentious matters in trade mark, design rights, media and sports law. My extensive forensic work includes national and multi-jurisdictional IP litigation cases, including cases concerning infringement of community trade marks and community design rights.

Offering strategic advice to prestigious German and international businesses, my work often involves the development and optimisation of registration and protection strategies for national and multinational trade mark portfolios. I also advise across the board on sports and media law including sponsorship and contracts, representing both sponsors and the recipients of sponsorships.

I'm a member of the German Intellectual Property Rights Association, the International Trade Mark Association and the German Association for Sports Law. I have been appointed as an arbitrator at the German Court of Arbitration for Sports.
  • Inhouse position at Deutsche Telekom (special legal projects at the headquarters in Bonn)
  • General Counsel at T-Online International AG
  • The list of my long-standing clients includes three of the ten most valuable German brands: Deutsche Telekom, Audi and adidas.
  • adidas Group: Advising on trademark law in the area of social media and competition law.
  • AUDI AG: Comprehensive trade mark and design law advice, in connection with advertising and advertising campaigns (Print, Online, TV etc.) as well as representation in several disputes with Deutsche Umwelthilfe against Audi AG and car dealers regarding the implementation of the Pkw-EnVKV (car energy consumption labelling regulation).
  • Automobili Lamborghini S.p.A: Competition law advice in connection the labelling regulations pursuant to the Pkw-EnVKV (car energy consumption labelling regulation) (fuel consumption, CO2 emissions and energy consumption in new automobiles).


  • Legal studies at Ludwigs-Maximilians-Universität in Munich
  • Degree in economics from the Ludwigs-Maximilians-Universität in Munich
  • Doctoral thesis in the field of competition/EU-law
  • Legal clerkship in Munich


  • Admitted to the German bar in 1994
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Joseph Fesenmair serves up "efficient, responsive, practical and business-minded advice" as a matter of course

WTR 1000 2020

'Joseph Fesenmair is an all-rounder as comfortable in the backroom as he is in the courtroom: 'He's responsive, business-oriented, practical and efficient.' Sports is his favourite sector of expertise.'

WTR 1000 2019

'excellent in trademark litigation'

Décideurs/Leaders League 2018 – Innovation – Technology & IP

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