Bird & Bird advises Priveq Investment on its investment in Trendhim ApS

08-2020

Bird & Bird has advised Priveq Investment on its first Danish investment, becoming new majority owner of Danish e-commerce company Trendhim ApS. The sellers are re-investing in the company and will continue their operational roles as large minority owners.

 Trendhim ApS is a fast-growing data-driven e-commerce company based in Horsens, Denmark. Trendhim, focusing on male accessories, has grown in revenue from DKK 12m to DKK 115m in only four years and distributes its products through its own platform in 28 countries. Through Priveq's investment, Trendhim further strengthens its position and continues its global expansion.     
 
With its unique Nordic offering and expertise, Bird & Bird has particular strength advising on strategic investments in the Nordic region, with a seamless Nordic M&A team and a particular knowledge of the retail tech sector. 
 
Bird & Bird's team was led by Caroline Grotenfelt and consisted of Marcus Lorentzon, Simon Söderholm and Elisabeth Zhou (Stockholm); Vivek Kailas, Annette Printz Nielsen, Michael Gorm Madsen, Maja Krarup, Mogens Vestergaard, Mia Boesen, Claudia Vindbjaerg Mortensen and Gabriel Kobus (Copenhagen); and Lorraine Sun and Grace Zhao (Shanghai).
 
Read more about the investment here.