Bird & Bird advises Priveq Investment on its investment in Trendhim ApS

Bird & Bird has advised Priveq Investment on its first Danish investment, becoming new majority owner of Danish e-commerce company Trendhim ApS. The sellers are re-investing in the company and will continue their operational roles as large minority owners.

 Trendhim ApS is a fast-growing data-driven e-commerce company based in Horsens, Denmark. Trendhim, focusing on male accessories, has grown in revenue from DKK 12m to DKK 115m in only four years and distributes its products through its own platform in 28 countries. Through Priveq's investment, Trendhim further strengthens its position and continues its global expansion.     
 
With its unique Nordic offering and expertise, Bird & Bird has particular strength advising on strategic investments in the Nordic region, with a seamless Nordic M&A team and a particular knowledge of the retail tech sector. 
 
Bird & Bird's team was led by Caroline Grotenfelt and consisted of Marcus Lorentzon, Simon Söderholm and Elisabeth Zhou (Stockholm); Vivek Kailas, Annette Printz Nielsen, Michael Gorm Madsen, Maja Krarup, Mogens Vestergaard, Mia Boesen, Claudia Vindbjaerg Mortensen and Gabriel Kobus (Copenhagen); and Lorraine Sun and Grace Zhao (Shanghai).
 
Read more about the investment here.

 

 

News & Deals

More News & Deals
Deal Bird & Bird advises Brose Sitech on the acquisition of Proseat including its subsidiaries from Sekisui Kasei

Jul 07 2025

Read More
News Bird & Bird strengthens market-leading patent practice with Anna Wolters-Höhne in Hamburg

Jul 07 2025

Read More
News Bird & Bird acts for Willis Mitsui & Co Engine Support Limited in Acquisition of Bridgend Asset Management Limited

Jul 04 2025

Read More
News Bird & Bird partner Bill Smith relocates to the Middle East to head the Dispute Resolution practice

Jul 02 2025

Read More
News Bird & Bird boosts Commercial team in Sweden with new partner Mårten Lindberg

Jul 01 2025

Read More
News Bird & Bird advises Gprnt on seed funding round

Jun 27 2025

Read More