Bird & Bird LLP has advised Seedtag Advertising S.L., one of the leading contextual advertising platforms in Europe and Latin America, on the acquisition of Munich-based recognified GmbH.
recognified is a digital advertising company specialising in contextual advertising. With this first acquisition in Germany, Seedtag continues its expansion across Europe and now has offices in Germany, the UK, France, Spain, Italy, Benelux, Mexico, Brazil and Colombia. This gives the AdTech company not only a presence in the top 5 markets in Europe, but also consolidates its leadership position in contextual AI in Europe and Latin America.
Background for this acquisition is the increased market demand for the benefits of contextual full-stack solutions as well as the ongoing need for innovative, brand-safe and privacy-friendly advertising formats. The integration process of the two companies will take place gradually over the course of 2021. Seedtag will use recognified's existing infrastructure for Germany.
Seedtag has been advised by the following Bird & Bird lawyers: associate Marcel Nurk (lead), counsel Michael Gassner, partner Stefan Münch and associate Marijana Simonova, all Corporate/M&A, Munich, partner Lourdes Ayala and associate Julia Valiente, both Corporate/M&A, Madrid, partner Dr. Ralph Panzer, associates Regina Donauer and Laura Schildberg, all employment, Munich.
Bird & Bird client relationship partner for Seedtag, Lourdes Ayala, comments: "We are delighted to have the opportunity to advise Seedtag on its international expansion, not only in Germany but also in France and Italy, which is possible thanks to our great team work throughout the different jurisdictions."