Enhancement, promotion and protection of the ‘made in Italy’: the Italian Government draft becomes law

Law No. 206 of December 27, 2023, providing “Organic Provisions for the enhancement, promotion and protection of the ‘made in Italy’” is entered into force yesterday, January 11, 2024.

From the introduction of a national day to the establishment of a national fund aimed at the growth and relaunch of strategic national supply chains, from the granting of the 3i Voucher for innovative start-ups and micro-companies to the protection of ‘historical’ trademarks: the new legislation brings significant innovations with the intention of supporting the development and modernisation of production processes and functional activities for the growth of the qualitative excellence of the ‘made in Italy’.

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