As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.
I assist clients in trademark contentious and non-contentious issues and I assist many Consortia in several out-of-Court actions and judicial proceedings regarding the protection of the respective PDO against violation in Italy as well as in several foreign jurisdictions.
I have a considerable expertise on influencer marketing, talent, creative and production agreements and I advise marketing agencies and brands on advertising campaigns across all digital and non-digital media, sales promotions, loyalty programmes, prize competitions, pricing requirements and complaints before regulators such as the Italian Competition Authority (ICA) and the Italian Advertising Standards Authority.
I also advise clients on website terms and conditions, terms and conditions of sale and e-commerce requirements and on the designing of customer journeys.
I co-conceived the project NEXT® - New Generation Excellence Training, a training programme focused on soft skills for the next generation of general counsel.
I am a native Italian speaker and am fluent in English. I contributed to the opening of the Italian office in 2003.