The long-awaited proposal for a Green Claims Directive has been published

Written By

rita tardiolo Module
Rita Tardiolo

Partner
Italy

As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.

francesca signorini Module
Francesca Signorini

Associate
Italy

As an associate in the Milan office of Bird & Bird, I focus on intellectual property, advertising, unfair competition and consumer protection law.

On 22 March 2023, the European Commission published a document entitled "Proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims Directive)" (hereinafter the "Proposal" or the "Directive").

The main objectives of the Proposal are to: (i) protect consumers and traders from greenwashing; (ii) contribute to accelerating the transition towards a circular economy and involve consumers in this process by enabling them to make informed purchasing decisions; and (iii) improve the transparency of environmental claims by boosting the competitiveness of traders that make efforts to increase the environmental sustainability of their products or services and their activities.

Read the full alert here

Latest insights

More Insights
flower

AI - Litigation Risks in the UK & the EU

Oct 10 2024

Read More
balloon with bitcoin logo

A different way to defraud: The lessons from the trial of Bitcoin's origins

Oct 07 2024

Read More
Shopping bags

Talking Shop September 2024

Sep 30 2024

Read More