The long-awaited proposal for a Green Claims Directive has been published

On 22 March 2023, the European Commission published a document entitled "Proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims Directive)" (hereinafter the "Proposal" or the "Directive").

The main objectives of the Proposal are to: (i) protect consumers and traders from greenwashing; (ii) contribute to accelerating the transition towards a circular economy and involve consumers in this process by enabling them to make informed purchasing decisions; and (iii) improve the transparency of environmental claims by boosting the competitiveness of traders that make efforts to increase the environmental sustainability of their products or services and their activities.

Read the full alert here

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