With you on the journey

We have practical, hands on experience of working within the travel industry and share with our clients a genuine passion and enthusiasm for travel.  Our  team members have real-world business experience, which means that we can help you develop commercial and pragmatic solutions that make sense for your business.  

Our international Travel Group advises some of the world's best-known travel companies, from airlines and hotels to online travel agents and metasearch engines, and are proud to count some of the industry's biggest names as our clients.

We understand that you operate in a fast-changing, dynamic, yet challenging and heavily regulated industry.  You are no doubt embracing new technologies to give your business a competitive advantage and, as a result, you must understand what these mean for your business in the context of ever growing travel rules and regulations. Our unique focus on technology coupled with our lawyers’ deep expertise in areas of increasing importance such as cyber law, data protection and digital marketing, means we are ideally placed to guide you.

Our specialist international team can advise on all the legal issues you might face, in particular guidance on complex regulatory issues, GDPR compliance, digital marketing, disputes, as well as consumer issues, IP and broader digitalisation and commercial projects. Recent key legal and regulatory developments on which we advise include the new Package Travel Directive, the Payment Services Directive and EU Regulation 261, as well as wide-ranging employment and tax issues.

We offer truly seamless international advice, with subject matter experts located across Europe, the Middle East and Asia-Pacific, and we draw upon the wider expertise of our Aviation, Retail & Consumer, and Tech & Comms experts to help get you to the right commercial outcome.

We share with our clients a genuine passion and enthusiasm for the travel industry and a drive to ensure our clients succeed.

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Case studies

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Latest insights

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Improving the ESG performance of your hotel/leisure asset (while also reducing costs and increasing value)

Jul 28 2023

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The EU Foreign Subsidies Regulation is now in force: what do companies need to know?

Jul 25 2023

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New Act on Statements of Employment Terms now adopted

May 17 2023

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"Particularly strong in representing major airlines and online travel companies."

Chambers UK, 2017

“The team is noted for its support to technology-driven clients and acts for a range of airlines, hotel chains, online travel agents and metasearch engines.”

Legal 500, 2020

‘As part of the firm’s larger aviation department, Bird & Bird’s multidisciplinary travel group draws upon its international network, acting for some of the world's best-known travel companies, from airlines and hotel chains to online travel agents and metasearch engines. The team advises on a range of matters, including complex regulatory issues, GDPR compliance work, digital marketing mandates, disputes, consumer issues, IP work and broader digitalisation and commercial projects. The team is also integrated with the firm’s data protection, hotels and leisure, and retail and consumer departments.’

Legal 500, 2021

News & Deals

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Bird & Bird obtains a top position in Denmark by deal count

Jan 16 2023

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Bird & Bird advises Keolis on German market exit

Jan 07 2022

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