With you on the journey

Travel is a constantly evolving, dynamic and heavily regulated industry. In recent years, the industry has embraced the use of technology – customers are enjoying more personalised products and services and more efficient payment systems. Our lawyers can help you understand how the use of technology can digitally transform your business.

Your customers value their security. That’s why our data protection and cybersecurity experts will work with you to make sure your customers feel safe and secure using your products or services. 

With regulation being increasingly consumer-led, our consumer protection team can help you navigate all aspects of online and offline consumer laws, such as advertising and marketing, consumer litigation and product compliance and liability.

Sustainability is one of the biggest issues impacting the global travel sector. We can guide you on the full spectrum of ESG matters, from economic and environmental impact to social responsibility.

Working across the globe alongside our experts in the technology, data protection, IP and sustainability sectors, you can be sure that you have the right team to help you achieve your business goals.

Get in touch with the team below.

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Is Guidance on Green Marketing and Greenwashing Coming to the UAE?

Feb 21 2024

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Countdown to Zero: A race against time to meet decarbonisation targets in the aviation sector

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Improving the ESG performance of your hotel/leisure asset (while also reducing costs and increasing value)

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"Particularly strong in representing major airlines and online travel companies."

Chambers UK, 2017

“The team is noted for its support to technology-driven clients and acts for a range of airlines, hotel chains, online travel agents and metasearch engines.”

Legal 500, 2020

‘As part of the firm’s larger aviation department, Bird & Bird’s multidisciplinary travel group draws upon its international network, acting for some of the world's best-known travel companies, from airlines and hotel chains to online travel agents and metasearch engines. The team advises on a range of matters, including complex regulatory issues, GDPR compliance work, digital marketing mandates, disputes, consumer issues, IP work and broader digitalisation and commercial projects. The team is also integrated with the firm’s data protection, hotels and leisure, and retail and consumer departments.’

Legal 500, 2021

News & Deals

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Applications are now open for the second cohort of the European Blockchain Sandbox

Jan 25 2024

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Bird & Bird obtains a top position in Denmark by deal count

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Bird & Bird advises Keolis on German market exit

Jan 07 2022

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