Coronavirus and esports – adapting to a new reality
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I am a partner based in our London office, advising clients on the key commercial agreements that underpin their businesses, with a particular focus on the sport, gaming and media sectors.
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In the face of the Coronavirus (COVID-19) pandemic, digital content has had to adapt and evolve like never before. But in a world where live content is scarce, esports has shown itself to be remarkably adaptable, expanding its profile both on mainstream television and on streaming platforms.
How has the COVID-19 pandemic affected esports?
The pandemic has brought unique challenges to every industry, and esports has faced its share. Just as with traditional sports, tournaments have had to be cancelled for a number of high profile events, including in Counter-Strike: Global Offensive, Apex Legends and FIFA 20, with numerous LAN (offline) leagues being disrupted.
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