Trade Marks & Brands

Brands are everywhere. Your business and every business has at least one to its name. They’re the engine that drives modern commerce: valuable rights to be protected, enforced and exploited, with reputations to be built and defended round the clock.

Put our breadth and depth of trade mark law experience to work and we’ll do more than share your passion for your brand. We’ll be relentless in our commitment to protecting and defending it, everywhere from the high street to the digital space.

Working in step with you and your workstyle, our trade mark lawyers are at the top of their game, with an integrated global approach to litigation, reputation management and overall brand health. Our business is to make you and your brand shine.

Case studies

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BrandWrites

By the Brands Group at Bird & Bird

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Latest insights

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EU's New Rules for Protecting Geographical Indications Beyond Agriculture

Sep 25 2023

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A stitch in time or a seamless transition to clothing product stewardship in Australia

Aug 25 2023

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Paris Court of Appeal Validates Louis Vuitton’s Use of Four-Leaf Clover in Jewellery Line

Jul 21 2023

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Accolades

"Bird & Bird is a name that is synonymous with quality"

WTR 1000, 2022

"By combining talents and resources, the firm can tackle even the most challenging cross-border instructions at every stage of the trademark lifecycle, by combining talents and resources, the firm can tackle even the most challenging cross-border instructions at every stage of the trademark lifecycle"

WTR 1000, 2022

"A potent presence in Europe and Asia, Bird & Bird offers an integrated brand management practice backed by a highly specialised team with expertise across the IP spectrum"

WTR 1000, 2022

“Concise and quick replies, as well efficient case management, make working with Bird & Bird an absolute pleasure. Its proactive, solutions-oriented group handles all the moving parts of a portfolio in a highly organised way and gives top-notch advice in alignment with international best practices. The team ensures that brands receive the best possible protection"

WTR 1000 2021

"Drawing strength from the integration of its non-contentious and contentious offerings, it presents to the market one of the very best 360-degree trademark practices. The eminent firm becomes an even more compelling option when its overseas capabilities are factored in: with a presence in the United States, multiple continental European and Asian locales and the Middle East, it is ideally situated to assist brand owners with cross-border strategies to safeguard and enhance brand integrity"

WTR 1000 2021

News & Deals

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Deal

Bird & Bird successfully represents Lidl in UK High Court trade mark case against Tesco

Apr 20 2023

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Deal

Bird & Bird successfully represents Montblanc before the German Federal Court of Justice

Apr 12 2023

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News

Data and analytics tool unveiled in new WTR 1000 rankings

Feb 10 2023

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News

“Absolutely brilliant firm” Bird & Bird remains at the very top of the tree in the latest WTR 1000 trade mark rankings

Mar 03 2022

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News

Bird & Bird ATMD continues to be featured in The Straits Times Singapore’s Best Law Firms 2022 List

Nov 15 2021

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News

Bird & Bird lawyers ‘best of the best’ in newly released trade mark guide

Sep 05 2021

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