Trade Marks & Brands

Put our breadth and depth of trade mark law experience to work and we’ll do more than share your passion for your brand. We’ll be relentless in our commitment to protecting and defending it, everywhere from the high street to the digital space.

Working in step with you and your workstyle, our trade mark lawyers are at the top of their game, with an integrated global approach to litigation, reputation management and overall brand health. Our business is to make you and your brand shine.

Meet the Trade Marks & Brands team

See the full team

Marta Koremba

Partner
Poland

Hank Leung

Partner
China

Allan Poulter

Partner
UK

Dr. Uwe Lüken

Partner
Germany

See the full team

Latest insights

More Insights

English Court of Appeal uphold decision declaring that MSD had used “Merck” in breach of Court Order

3 minutes Mar 28 2025

Report of Trade Mark Cases For the CIPA Journal February 2025

Mar 05 2025

Report of Trade Mark Cases For the CIPA Journal November 2024

Dec 10 2024

More Insights

What's on TwoBirds TV?

Accolades

Bird & Bird boasts an integrated brand management practice supported by a specialised team proficient in every facet of intellectual property.

WTR 1000 2024

Commanding one of Europe’s deepest dedicated IP benches, Bird & Bird is a clear choice for brands seeking comprehensive, cross-border enforcement and competent, well-versed local counsel stationed around the world.

WTR 1000 2024

The team really wants to understand the reasons behind our questions and the intention of the brand. It is always trying to look for a full picture.

Chambers Europe 2024

They are very good at unpacking the pros and cons. They understand what we are trying to protect from a branding perspective. They have a holistic, long-term approach; they understand our brand and business.

Chambers Global 2024

“Concise and quick replies, as well efficient case management, make working with Bird & Bird an absolute pleasure. Its proactive, solutions-oriented group handles all the moving parts of a portfolio in a highly organised way and gives top-notch advice in alignment with international best practices. The team ensures that brands receive the best possible protection"

WTR 1000 2021

"Drawing strength from the integration of its non-contentious and contentious offerings, it presents to the market one of the very best 360-degree trademark practices. The eminent firm becomes an even more compelling option when its overseas capabilities are factored in: with a presence in the United States, multiple continental European and Asian locales and the Middle East, it is ideally situated to assist brand owners with cross-border strategies to safeguard and enhance brand integrity"

WTR 1000 2021

News & Deals

More News & Deals

News

Bird & Bird flies high with most wins at European Managing IP (MIP) Awards

Apr 11 2025

Deal

Bird & Bird advises TriMas on its acquisition of GMT’s aerospace business unit

Feb 24 2025

Deal

Bird & Bird successfully represents Lidl in UK High Court trade mark case against Tesco

Apr 20 2023

Deal

Bird & Bird successfully represents Montblanc before the German Federal Court of Justice

Apr 12 2023

News

Data and analytics tool unveiled in new WTR 1000 rankings

Feb 10 2023

News

“Absolutely brilliant firm” Bird & Bird remains at the very top of the tree in the latest WTR 1000 trade mark rankings

Mar 03 2022

More News & Deals

Trade Marks & Brands

Brands are everywhere. Your business and every business has at least one to its name. They’re the engine that drives modern commerce: valuable rights to be protected, enforced and exploited, with reputations to be built and defended round the clock.

Related Content

Meet the Trade Marks & Brands team

Latest insights

English Court of Appeal uphold decision declaring that MSD had used “Merck” in breach of Court Order

Report of Trade Mark Cases For the CIPA Journal February 2025

Report of Trade Mark Cases For the CIPA Journal November 2024

What's on TwoBirds TV?

Accolades

Bird & Bird boasts an integrated brand management practice supported by a specialised team proficient in every facet of intellectual property.

WTR 1000 2024

Commanding one of Europe’s deepest dedicated IP benches, Bird & Bird is a clear choice for brands seeking comprehensive, cross-border enforcement and competent, well-versed local counsel stationed around the world.

WTR 1000 2024

The team really wants to understand the reasons behind our questions and the intention of the brand. It is always trying to look for a full picture.

Chambers Europe 2024

They are very good at unpacking the pros and cons. They understand what we are trying to protect from a branding perspective. They have a holistic, long-term approach; they understand our brand and business.

Chambers Global 2024

WTR 1000 2021

WTR 1000 2021

News & Deals

News

Deal

Deal

Deal

News

News

Trade Marks & Brands

Brands are everywhere. Your business and every business has at least one to its name. They’re the engine that drives modern commerce: valuable rights to be protected, enforced and exploited, with reputations to be built and defended round the clock.

Related Content

Meet the Trade Marks & Brands team

Latest insights

English Court of Appeal uphold decision declaring that MSD had used “Merck” in breach of Court Order

Report of Trade Mark Cases For the CIPA Journal February 2025

Report of Trade Mark Cases For the CIPA Journal November 2024

What's on TwoBirds TV?

Accolades

Bird & Bird boasts an integrated brand management practice supported by a specialised team proficient in every facet of intellectual property.

WTR 1000 2024

Commanding one of Europe’s deepest dedicated IP benches, Bird & Bird is a clear choice for brands seeking comprehensive, cross-border enforcement and competent, well-versed local counsel stationed around the world.

WTR 1000 2024

The team really wants to understand the reasons behind our questions and the intention of the brand. It is always trying to look for a full picture.

Chambers Europe 2024

They are very good at unpacking the pros and cons. They understand what we are trying to protect from a branding perspective. They have a holistic, long-term approach; they understand our brand and business.

Chambers Global 2024

WTR 1000 2021

WTR 1000 2021

News & Deals

News

Deal

Deal

Deal

News

News

BrandWrites