Trade Marks & Brands

Brands are everywhere. Your business and every business has at least one to its name. They’re the engine that drives modern commerce: valuable rights to be protected, enforced and exploited, with reputations to be built and defended round the clock.

Put our breadth and depth of trade mark law experience to work and we’ll do more than share your passion for your brand. We’ll be relentless in our commitment to protecting and defending it, everywhere from the high street to the digital space.

Working in step with you and your workstyle, our trade mark lawyers are at the top of their game, with an integrated global approach to litigation, reputation management and overall brand health. Our business is to make you and your brand shine.

Latest insights

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Embracing AI & Wellness – Where does the buck stop when AI goes wrong?

Sep 04 2024

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International Comparative Legal Guide - Trade Marks 2024 has now been published

Jul 09 2024

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Reports of Trade Mark Cases for CIPA June 2024

Jun 28 2024

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Accolades

Bird & Bird boasts an integrated brand management practice supported by a specialised team proficient in every facet of intellectual property.

WTR 1000 2024

Commanding one of Europe’s deepest dedicated IP benches, Bird & Bird is a clear choice for brands seeking comprehensive, cross-border enforcement and competent, well-versed local counsel stationed around the world.

WTR 1000 2024

The team really wants to understand the reasons behind our questions and the intention of the brand. It is always trying to look for a full picture.

Chambers Europe 2024

They are very good at unpacking the pros and cons. They understand what we are trying to protect from a branding perspective. They have a holistic, long-term approach; they understand our brand and business.

Chambers Global 2024

“Concise and quick replies, as well efficient case management, make working with Bird & Bird an absolute pleasure. Its proactive, solutions-oriented group handles all the moving parts of a portfolio in a highly organised way and gives top-notch advice in alignment with international best practices. The team ensures that brands receive the best possible protection"

WTR 1000 2021

"Drawing strength from the integration of its non-contentious and contentious offerings, it presents to the market one of the very best 360-degree trademark practices. The eminent firm becomes an even more compelling option when its overseas capabilities are factored in: with a presence in the United States, multiple continental European and Asian locales and the Middle East, it is ideally situated to assist brand owners with cross-border strategies to safeguard and enhance brand integrity"

WTR 1000 2021

News & Deals

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Deal

Bird & Bird successfully represents Lidl in UK High Court trade mark case against Tesco

Apr 20 2023

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Deal

Bird & Bird successfully represents Montblanc before the German Federal Court of Justice

Apr 12 2023

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News

Data and analytics tool unveiled in new WTR 1000 rankings

Feb 10 2023

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News

“Absolutely brilliant firm” Bird & Bird remains at the very top of the tree in the latest WTR 1000 trade mark rankings

Mar 03 2022

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News

Bird & Bird ATMD continues to be featured in The Straits Times Singapore’s Best Law Firms 2022 List

Nov 15 2021

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News

Bird & Bird lawyers ‘best of the best’ in newly released trade mark guide

Sep 05 2021

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BrandWrites

By the Brands Group at Bird & Bird

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