Brands

Brands are everywhere. Your business and every business has at least one to its name. They’re the engine that drives modern commerce: valuable rights to be protected, enforced and exploited, with reputations to be built and defended round the clock.

Put our breadth and depth of brand experience to work and we’ll do more than share your passion for your brand. We’ll be relentless in our commitment to protecting and defending it, everywhere from the high street to the digital space.

Working in step with you and your workstyle, our brand lawyers are at the top of their game, with an integrated global approach to litigation, reputation management and overall brand health. Our business is to make you and your brand shine.

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BrandWrites

By the Brands Group at Bird & Bird

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Accolades

"Bird & Bird is a name that is synonymous with quality"

WTR 1000, 2022

"By combining talents and resources, the firm can tackle even the most challenging cross-border instructions at every stage of the trademark lifecycle, by combining talents and resources, the firm can tackle even the most challenging cross-border instructions at every stage of the trademark lifecycle"

WTR 1000, 2022

"A potent presence in Europe and Asia, Bird & Bird offers an integrated brand management practice backed by a highly specialised team with expertise across the IP spectrum"

WTR 1000, 2022

“Concise and quick replies, as well efficient case management, make working with Bird & Bird an absolute pleasure. Its proactive, solutions-oriented group handles all the moving parts of a portfolio in a highly organised way and gives top-notch advice in alignment with international best practices. The team ensures that brands receive the best possible protection"

WTR 1000 2021

"Drawing strength from the integration of its non-contentious and contentious offerings, it presents to the market one of the very best 360-degree trademark practices. The eminent firm becomes an even more compelling option when its overseas capabilities are factored in: with a presence in the United States, multiple continental European and Asian locales and the Middle East, it is ideally situated to assist brand owners with cross-border strategies to safeguard and enhance brand integrity"

WTR 1000 2021

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