Ideas are powerful. They help forge business empires, cure disease, inspire enduring creative work – and much more. Ideas generate IP. And because they’re at the root of innovation and growth, they deserve the very best protection.

Our expertise helps you to protect your IP portfolio and enforce your IP rights worldwide. You’ll put your IP in the safe hands of specialist lawyers who cut their teeth at the forefront of pioneering technology and in well-known, IP-rich companies. So you’ll always have access to a team rich in real world experience – and real industry insight.

Then it’s about going further. Mastering the detail. Simplifying and clarifying. Connecting with you to immerse ourselves in your IP challenges. And generating answers that can give you a competitive edge.

At Bird & Bird we recognise the true value of your IP assets, your ideas and your future. Enabling you to focus on your business, your brand and the difference you make.

Accolades

"Intellectual Property Firm of the Year - Europe"

Benchmark Litigation 2020
"Their contribution has been instrumental in helping us protect our key brands globally," enthuses a client.

Chambers Asia-Pacific 2020
"They are top-tier for intellectual property matters as they are able to think flexibly and adapt to our business."

Chambers Global 2020
"[Bird & Bird] has talented teams in each location working on cutting-edge, big-ticket instructions"

IAM Patent 1000 2020
"Best Law Firm for IP"

The Times Best Law Firms 2019

Podcasts

Nokia, Audi and Bird & Bird debate FRAND >

IBM and Bird & Bird debate Data and IP rights >

1401-2021

Implementation of the Trade Secrets Directive – some comments from Spain

This is the 13th in a series of articles written by members of our International Trade Secrets Group, highlighting points of note regarding the protection of Trade Secrets in various jurisdictions. In this article we ...
1201-2021

Brexit: English Intellectual Property law implications

The UK exits the EU on 31st January 2020. By virtue of the transitional period in the Withdrawal Agreement, EU law will continue to apply in and in relation to the UK only until the 31st December 2020.
1201-2021

Brexit: Exhaustion of Intellectual Property rights

The EU and the UK have signed a detailed post-Brexit Trade and Cooperation Agreement which has been given effect in principle from 1st January 2021 (the "TCA"). The EU's rules on free movement of goods no longer apply ...

1501-2021

Bird & Bird advises Marks & Spencer Group plc on the acquisition of fashion brand Jaeger

International law firm Bird & Bird advised Marks & Spencer plc (M&S) on its acquisition of the Jaeger fashion brand, which fell into administration last November.
1201-2021

Bird & Bird advises private equity investor Sponsor Capital on LikeIt Group and Nepton Oy merger

Bird & Bird has advised private equity investor Sponsor Capital on the merger of LikeIt Group and Nepton Oy.
2711-2020

Bird & Bird partner featured as IP Trailblazer

Our colleague and partner, Rebecca O'Kelly-Gillard is featured as one of The National Law Journal’s “Intellectual Property Trailblazers” for 2020. The profile highlights her development of Bird & Bird’s brand protection ...