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Aaron Hetherington

Trademark Attorney UK

About Me

I am an intellectual property lawyer based in our London office, specialising in trade mark and design law.

I advise on a broad range of legal issues relating to brand protection and enforcement, including:

• The suitability of a trade mark or design for registration.
• Conducting clearance searches to identify problematic earlier rights owned by others.
• Global filing projects, including dealing with any obstacles that arise before registration.
• Contentious matters, including oppositions and infringement actions.

I am experienced in assisting clients with diverse needs, from smaller start-ups to large high-profile organisations. On a day to day basis I assist clients across numerous sectors, including telecoms, media, finance, food and beverage, aviation, and more. We understand the importance of recognising the specific commercial interests of each client, including the wider sector they operate in, to provide tailored, clear legal advice.

Aside from assisting my clients, I regularly contribute to legal publications. I am an editor of Bird & Bird's monthly contribution to the CIPA Journal, which serves to provide updates on recent trade mark related case law. I also contribute to the CITMA Review, reporting on legal developments and how these may have practical implications for our clients.
  • I handle matters relating to the worldwide trade mark portfolios of clients across a range of sectors, including Qatar Airways, Nix & Kix and DAZN.
  • I have particular experience working with clients in the field of technology and telecoms, such as GSMA, WorldRemit, and EE.


  • Cambridge University, BA, Law
  • Queen Mary University of London, Postgraduate Certificate in Trade Mark Law and Practice
  • Nottingham Law School, Professional Certificate in Trade Mark Practice


  • The Chartered Institute of Trade Mark Attorneys (CITMA), 2020
  • Intellectual Property Regulation Board (Chartered Trade Mark Attorney), 2020
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The CITMA award for the highest mark achieved on the Trade Mark Law and Practice Postgraduate Certificate at Queen Mary University

CITMA, 2019

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