Collaboration after COVID-19 – a new era for football broadcasting rights?

By Craig Giles

01-2021

DAZN and the J.League, Japanese football’s top league, recently announced a restructure of their broadcasting partnership that will see the annual rights fee received by the J.League reduced, but in return for this the partnership includes an innovative profit-sharing model that takes inspiration from the music industry. What might this mean for the future of football broadcasting rights? 

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