Collaboration after COVID-19 – a new era for football broadcasting rights?

Written By

craig giles Module
Craig Giles

Partner
UK

I'm a partner in our Media, Entertainment & Sports group in London, advising on commercial issues in all major sports, as well as advertising and marketing campaigns and consumer law.

DAZN and the J.League, Japanese football’s top league, recently announced a restructure of their broadcasting partnership that will see the annual rights fee received by the J.League reduced, but in return for this the partnership includes an innovative profit-sharing model that takes inspiration from the music industry. What might this mean for the future of football broadcasting rights? 

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