Sport in focus: What opportunities and challenges does the metaverse hold for intellectual property?
Written By
Will Deller
Partner
UK
I am a partner based in our London office, advising clients on the key commercial agreements that underpin their businesses, with a particular focus on the sport, gaming and media sectors.
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The Metaverse continues to attract significant attention across a range of industries. Rapid technological developments, propelled by the global pandemic, across sectors like sport, media, entertainment, gaming and retail have seen a number of brands engage in a vast array of Metaverse projects as a means of engaging with consumers in new, innovative ways.
