Influencer Marketing in Italy: the “Digital Chart” introduces new rules for online marketing communications
Written By
Rita Tardiolo
Partner
Italy
As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.
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Italy recently became the latest country to introduce new rules aimed at regulating influencer marketing online: Rita Tardiolo explains what businesses and influencers need to know.
