Green Marketing Webinars - 26&28 April 2022

Green advertising is an umbrella term for advertising products or services by reference to their environmental benefits, for example in relation to sustainability, renewable resources, recycling, carbon footprint or similar. Consumers are paying ever-greater attention to the environmental impact of the products they purchase. Unsurprisingly, an increasing range of products from every sector are advertised with various green claims in an effort to attract consumers and establish the advertiser’s environmental credentials. However, green claims can be highly regulated, and falling on the wrong side of the law can lead to damaging publicity and even the removal of non-compliant products from the shelves.

So what does it mean to be ‘green’? In these webinars we explore the “Do’s and Don’ts” of Green Advertising.

Please note, these webinars cover the same content across two separate sessions.