Broadcasting digitised a couple of decades ago, but the real revolution is yet to come. The market is diversifying and power is shifting between enterprises and viewers like never before. Accessible technologies for creating and distributing content are available to all. Organisations are using data to target viewer consumers in extraordinary ways. Globalisation, liberalisation and massive investment in brilliant content are driving significant change.
In a complex and highly-competitive industry, our broadcasting team can help you develop and implement strategies for using content, technology and data to compete for hundreds of billions of dollars of brand money, grow mass subscriber bases and connect brands with consumers. We are retained by household-names, fast-growth disruptors and start-ups - many are key suppliers, content creators and business partners whose innovations enable the industry's leading services.
We provide services and solutions founded on a strong combination of technical excellence and deep industry insight. We understand evolving technologies, business models and the legal and regulatory environments in which you operate. Exceptional "how-to" knowledge enables us to structure and deliver complex, often international, transactions and projects.
We can be your legal and strategic consultative partners in the following areas:
To learn more about how we can help please get in touch with Richard McMorris.
Bird & Bird France
In this month's report, we analyse the questions referred to the CJ by the High Court in Sky v Skykick. We also report on the unsuccessful trade mark opposition by Starbucks against a mark that allegedly infringed their ...
We take a look at the “over the top” (OTT) TV business in Germany and the associated legal challenges.
United Arab Emirates
Introducing our new digital campaign with @Telegraph, @CBItweets and @ScaleUpInst, The Advance Series - focusing on… https://t.co/wOIkoHLOz7
In the seventh article in our series on "Big Data & Issues & Opportunities", we focus on the free flow of data in t… https://t.co/FzWyTrE4mP
Join us at the International Hotel Investment Forum on 4-6 March, along with over 2,300 senior hospitality leaders… https://t.co/cJHUFcl5nS