I am a Trade Mark Attorney in our Intellectual Property Department, working with clients to protect, maintain and enforce their brands and designs.
As an increasing number of companies recognise that the success of their business is intrinsically linked to the strength of their brands, I work with clients ranging from start-ups to global brands to craft cost-effective intellectual property strategies that align with business objectives and increase value.
My specific areas of expertise include: Clearing a name, brand and/or design for use in the market and/or for securing registered protection; Advising on strategic collaborations and the licensing of IP assets; Conducting IP health checks/ audits; Navigating trade mark disputes (including multi-jurisdictional disputes) & negotiating settlement; Handling online infringements, including filing domain name complaints and social media & marketplace takedowns; and Company name disputes (filing and defending complaints with company name registers).
I currently work with clients operating across a variety of sectors such as retail, hospitality, fashion, technology and food & beverage. My passion centres around the intersection of technology and innovation including areas such as web 3.0, NFTs, generative AI, green tech, sustainability and interesting marketing trends.
Beyond the workplace, I enjoy travelling the world, landscape photography, cooking & exploring plant-based food from different cultures.