About Me

I am a counsel in our Singapore Intellectual Property and Technology team and I have been involved in a wide range of contentious and non-contentious IP and domain name matters.

My practice is focused on strategising and protecting brands for a spectrum of global clients in various industries.

In recent years, I have worked on matters including the management of global trade mark portfolios; intellectual property litigation; reviewing, preparing and drafting local and cross border assignment, licence and franchise agreements relating to the commercialisation of intellectual property; liquidation matters involving intellectual property assets; merger and acquisition transactions involving intellectual property asset due diligence and intellectual property advisory work.

In addition, I have advised on domain name disputes and proceedings under the Uniform Domain Name Dispute Resolution Policy administered by WIPO and the Singapore Domain Name Dispute Resolution Policy administered by the Singapore Mediation Centre.

Intellectual property protection is often overlooked or deemed unnecessary by clients who prefer to prioritise other aspects of their businesses. There is however a wealth of untapped potential with intellectual property rights that has not been subject to any protection and exploitation. Once unlocked, these could translate into intangible value and benefits and become tactical opportunities to help spur growth.

I strive to educate clients on a prevention-rather-than-reaction stance when it comes to protecting their intellectual property, to assist with strategising and future-proofing their intellectual property rights, and to seek collaborative and commercial opportunities for clients through the building a strong intellectual property foundation.
Education

Studied

  • LLB, Singapore Management University

Admissions

  • Advocate & Solicitor, Singapore (2013)
Testimonials Carousel Megaphone

Testimonials

Recognised as one of Singapore's most influential lawyers under 40. She was noted to be 'an expert in IP law, specialising in strategic brand advisory, brand protection and management across various global industries.'

Singapore Business Review 2023

Recognised as a Rising Star for Intellectual Property

Managing IP, IP Stars 2023

Recognised as a Rising Star for Intellectual Property

Legal 500 Asia Pacific 2023

Latest insights

More Insights
Curiosity line teal background

Fifth Update on Myanmar New Trade Mark Laws – Soft Opening to commence on 1 October 2020

Sep 01 2020

Read More
Curiosity line pink background

The Fertile Business Landscape in Myanmar

May 26 2020

Read More
Curiosity line green background

Fourth Update on Myanmar New Trade Mark Laws – Soft Opening of Online Filing System to commence in December 2019 January 2020

Dec 10 2019

Read More

What's on TwoBirds TV?

More Videos