Aleksandra Cywinska

I am an associate in the Commercial practice.

I have been advising clients since 2016, specialising in intellectual property, new technologies and media law, including press and advertising law. I support clients from a variety of sectors including technology, IT, e-commerce, publishing, pharmaceutical and FMCG.

I have participated in numerous due diligence audits and transactions involving buying and selling intellectual property rights, and negotiations covering an array of agreements on unusual business ventures. I advise printed and online press publishers on setting up publishing houses, managing their day-to-day activities, and registering new press titles.

I have experience in supporting start-ups with funding processes and developing their modern products.

At work I value openness, creativity, interdisciplinary teamwork and I always search for practical business solutions.

Before joining Bird & Bird I gained my professional experience working in several leading law firms, providing services to both Polish and international businesses.

• Legal advice on roll-out of a leading international fashion magazine in the Polish market.
• Legal advice on setting up an independent printed and online press publishing house in Poland.
• Transactional advice on selling an online shop offering specialised FMCG products.
• Transactional advice to an international MedTech start-up on the funding process, as part of the BRIdge Alfa programme supported by the Polish National Research and Development Center.
• Transactional advice on the sale of a leading producer of software for the logistics and e-commerce sector.