I mainly specialize in soft IP matters – focusing on product design and brand management – but also have experience with international patent disputes.Within our Retail & Consumer Group, I work with my colleagues across the lines of practice groups and national offices. That way we can deliver truly effective cross-jurisdictional advice and litigation strategies. I greatly enjoy this synergy that comes with working in international teams.Working in groups also allows us to pool our knowledge and give clients the very best advice, which not only takes care of legal matters but also keeps in mind the business side of things. Every day I allocate some of my time to staying up to date on what is happening in the retail sector, with a special interest in fashion and luxury. This allows me to supplement the experience that I've gained from the fashion and product design cases that I've handled at Bird & Bird.I also like to share knowledge and you can regularly find short updates from me on our online publications BrandWrites, DesignWrites and Birdbuzz, setting out the practical implications of the latest legal developments.