#Advertisement must come first

By Bettina Kovecses


Fines are on the horizon for social media influencers not aligning their practice as set out by the Hungarian Competition Authority.

We reported earlier this year that the Hungarian Competition Authority closed the review of the first decision on rules and obligations applicable for social media marketing. On 16 September 2019 the Authority released a new decision on another review of social media activities – this time relating to a fitness celebrity ¬– where a fine of EUR 15,500 was imposed on the respective companies.

Based on this decision it can be expected that the Competition Authority will not be reluctant to apply fines in order to force social media influencers to refrain from unlawful practices and to send a general, preventive message to market players.

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