New rulings on the ‘strong appeal’ test for gambling ads featuring sports personalities
Written By
Elizabeth Dunn
Partner
UK
As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.
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The ASA has published a further ruling to illustrate when sports personalities in gambling advertisements may have ‘strong appeal’ to under-18s.
