The CMA clamps down on social media endorsements

Published

Jan 30 2019

Written By

Senior Associate
UK

I work as a senior associate in our Sports Group in London, where, as a former athlete, I have real insight into the sports industry and the issues faced by governing bodies, athletes and clubs.

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Regions

Western Europe

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The Competition and Markets Authority ("CMA") issued new guidance last week on how celebrities and social media influencers need to be more transparent with their followers. Alongside this guidance came the announcement that sixteen celebrities, as a result of CMA action, have formally pledged to change the way in which they label their posts. Georgie Twigg takes a look at this further.

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