Bird & Bird x SXSW

SXSW is coming to London for the first time, and we’re proud to be part of it. We’re taking over the Kaso Rooftop Bar at One Hundred Shoreditch for a full day of big conversations, bold ideas, and building connections.

SXSW started in Austin as a festival where tech, music, film and culture collide, sharing ideas shaping the future. We’re bringing that same spirit to London, with a spotlight on the UK’s most exciting voices in the tech, media and telecommunications space.

Who's it for?
Founders, creators, games developers, investors, and industry insiders. If you’re building, backing or reimagining the future of tech, media, gaming or entertainment, you’ll be in good company.

What’s on?
We’re bringing together a mix of speakers and guests from across the tech and creative worlds. From early-stage growth and investment to the future of gaming and the role of AI, you’ll have the chance to swap ideas and meet the people making things happen.

More speakers will be revealed very soon, so look out for more information!

Please see the programme below, you can register for either daytime session which interests you.

Programme

10:00 - 13:00  

Bird & Bird’s Entrepreneurial AM: from seed to scale and beyond

SXSW has helped launch global names like Twitter and Airbnb – so what does it take to scale a startup in the UK today? This fast-paced morning session will talk to the TMT industry on what it takes to grow and scale in the UK’s market. We’ll explore the UK’s place in the battle for access to capital, talent, markets, and liquidity. Focusing on funders, founders, and policy makers, who have eyes on what the UK needs to do to create a world-class environment for entrepreneurs, high growth, and innovation.  

14:00 - 16:30  

Games Growth Summit: Bite-sized @ SXSW with Bird & Bird & Games Growth Agency

Panel 1: Self-Publishing for Indies: Everything You Need to Know (But Were Afraid to Ask)

Join us for an action-packed afternoon of expert panels, real talk, and insider tips on how to publish your game, grow your studio, and navigate the indie grind like a pro.

Speakers include: George Willard, Co-Founder and CEO of Secret Sauce

Panel 2: Beyond The Controller: Games as Multimedia Entertainment

With the likes of Minecraft, Super Mario, and The Last of Us seeing huge success on the big and small screens, investors, studios and broader media really are opening their eyes to the potential of games. But what is behind a successful transition of games into areas like cinema, TV, music, books, and live events? We’ll explore what works, what often goes wrong, and how to get it right.

Speakers include: Gemma Cooper, Gaming Director at DDA

18:00 - 22:00  

MediaWrites Party  

We’re closing the day with an evening panel and rooftop party. We’ll be talking to industry experts about how AI is reshaping the creative industries, what the current blockers are to adopting and deploying it, and how regulation might change the game. Join us for guaranteed sharp insight, good food, and a laid-back space to network with like-minded individuals.

 

 

Address

Kaso Rooftop Bar & Kitchen
100 Shoreditch High Street
London
E1 6JQ

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