How to run successful Prize Promotions webinar
Written By
Georgina Parkinson
Associate
Ireland
I am an associate in Bird & Bird's International Commercial Group, based in the Dublin office where I specialise in Technology, Media, Entertainment and Sports.
Craig Giles
Partner
UK
I'm a partner in our Media, Entertainment & Sports group in London, advising on commercial issues in all major sports, as well as advertising and marketing campaigns and consumer law.
Prize promotions can be a highly successful marketing technique to engage with customers, and brands are increasingly looking to run high profile prize promotions across a number of jurisdictions to showcase their products and services.
Understanding consumer law, advertising regulation and even gambling laws is critical to running successful prize promotions and avoiding legal and commercial challenges.
This multi-jurisdictional webinar is aimed at assisting brands and agencies by exploring the following key issues:
- A look at the different types of prize promotions - including lotteries, prize draws and prize competitions
- Key terms to put in the Terms and Conditions
- What other formalities may apply?
- Key sanctions
- Higher risk territories
Understanding consumer law, advertising regulation and even gambling laws is critical to running successful prize promotions and avoiding legal and commercial challenges.
This multi-jurisdictional webinar is aimed at assisting brands and agencies by exploring the following key issues:
- A look at the different types of prize promotions - including lotteries, prize draws and prize competitions
- Key terms to put in the Terms and Conditions
- What other formalities may apply?
- Key sanctions
- Higher risk territories
