Empowering Consumers Directive Tracker – Environmental Advertising
It introduces strict new rules on generic environmental claims, future environmental performance claims, sustainability labels, claims based on greenhouse gas (GHG) emission offsets, and other forms of environmental advertising. A detailed explanation of EmpCo can be found here.
The European Union has adopted EmpCo and member states are now in the process of implementing it.
This tracker monitors the progress of national implementation across member states and provides an initial insight on whether these laws address the legal uncertainties that EmpCo brings. For example: Are the implementations going beyond what is mandatory? Will they apply to B2B? Can text alone be a “sustainability label”?
