Ireland
Status of the current legislative process
No draft implementation has been published yet. There are currently no further information available with regards to the timeline.
Link to the draft (if available)
N/A
Does the implementation go beyond EmpCo requirements?
N/A
Are there any comments from relevant authorities on the interpretation or enforcement of the national implementation?
No
Will the national implementation be applied in a Business-To-Business (B2B) context?
Likely not. The Irish implementation of the Unfair Commercial Practices Directive applies only to B2C relationships.
The Consumer Protection Act 2007 (as amended by the Consumer Rights Act 2022) (the “CPA”) implements and gives effect to the Unfair Commercial Practices Directive (“UCPD”). The primary application of this legislation pertains to B2C relationships. The blacklist of prohibited commercial practices provided under Section 55 of the CPA applies only to B2C relationships. A consumer is defined under the CPA as a “natural person (whether in the State or not) who is acting wholly or mainly for purposes unrelated to the person’s trade, business or profession”. This definition demonstrates that the law does not consider a legal entity or a business acting in a professional capacity as a consumer.
Is there a green claims guide/guidance in your country?
The Environment Policy Division in the Department of the Environment, Climate and Communications published a presentation providing an overview of the Green Claims Directive which can be found here: https://enterprise.gov.ie/en/publications/publication-files/draft-green-claims-directive-presentation-19-march-2025.pdf
What are the sanctions and penalties?
N/A
Does the national implementation answer the following questions:
(1) whether sustainability labels can take the form of text;
(2) whether generic environmental claims can be used or are they banned unless you have recognised excellent environmental performance;
(3) whether GHG impact claims based on GHG offsets are banned only if offsets are the sole basis, or even if offsets and GHG reductions are combined.
N/A
