Finland

Status of the current legislative process

No draft implementation has been published yet. 

According to initial estimates it will be issued in the fall of 2025.  

Link to the draft (if available) 

N/A

Does the implementation go beyond EmpCo requirements? 

N/A

Are there any comments from relevant authorities on the interpretation or enforcement of the national implementation?  

Yes

The Finnish Government has expressed some reservations about expanding pre-contractual information requirements as well as the obligation to indicate the exact duration of legal guarantee of conformity. In Finland there is no specific duration for the legal guarantee of conformity, such as two years, as its length depends on the nature of the goods and the defect found in them. 

Will the national implementation be applied in a Business-To-Business (B2B) context? 

N/A

Is there a green claims guide/guidance in your country? 

The Finnish Competition and Consumer Authority has issued the Consumer Ombudsman’s guideline on the use of environmentally oriented claims in marketing. A new chapter on the Consumer Ombudsman’s case law on environmental marketing (Chapter 6) has recently been added. The guideline is available here (in English): https://www.kkv.fi/en/consumer-affairs/facts-and-advice-for-businesses/the-consumer-ombudsmans-guidelines/the-use-of-environmentally-oriented-claims-in-marketing/. 

In addition, the Finnish Competition and Consumer Authority has issued guidelines to companies on environmental marketing. The guideline is available here (in Finnish only): https://www.kkv.fi/kuluttaja-asiat/tietoa-ja-ohjeita-yrityksille/ohjeet-yrityksille-ymparistomarkkinointiin/. 

What are the sanctions and penalties?  

N/A

Does the national implementation answer the following questions:  

(1) whether sustainability labels can take the form of text; 
(2) whether generic environmental claims can be used or are they banned unless you have recognised excellent environmental performance; 
(3) whether GHG impact claims based on GHG offsets are banned only if offsets are the sole basis, or even if offsets and GHG reductions are combined.

N/A