Our sports brand management team includes highly regarded specialist trade mark and design lawyers across the globe. These practitioners all have vast experience of dealing with trade mark and design protection in the sports industry, from searching, clearance and strategy through to registration and enforcement, at both national level and internationally. Protecting the goodwill and reputation sports organisations accrue in their name and brands is essential. Registering rights in those marks puts you in the best position to maximise the value in exploiting those brands and is fundamental to protecting your brand from infringement. We work with you to ensure a dynamic portfolio that fits your changing requirements. Whether you're a team, a sports organisation or an athlete, we're here to help.
We assist our clients in achieving the following key aims and objectives, among others:
British & Irish Lions: We have put in place an anti-infringement project to assist the British & Irish Lions in assessing risk in infringing activity and enforcing matters at a risk-appropriate level. Given the complex nature of the tour and the prominent attention it receives in the host country, infringements cover an array of issues including the sale of tickets and hospitality packages outside of the official travel programme, big-ticket events attempting to align their ventures with the tour, competitions offering tickets as prizes, and counterfeit merchandise.
Wembley National Stadium: We have advised this client in relation to a strategy to obtain IP rights to protect its key brand identifiers and enforcing such rights against ambush marketing and third parties seeking to take advantage of its reputation and goodwill.