Tessellate is our initiative dedicated to technological advancement in media and sport.

Digital technology, media and sport have collided over recent decades. Emerging technologies and rapidly shifting consumer behaviour are forcing media and sports organisations to rapidly reconfigure how they operate in ways that were unthinkable just a few years ago. In the future, technology may force these industries to reimagine themselves entirely.

Our recognised international expertise in technology, communications, media, entertainment and sport gives us a unique position from which to guide organisations through critical transitions. We bring a depth of industry knowledge that will help you maximise the benefits of technological change and innovation. We have a long history of advising clients on issues arising from the exploitation of new technology.

Through Tessellate we are exploring:

  • Blockchain for digital rights and secure distribution
  • Artificial intelligence and machine learning – and the increasing use and impact of these technologies across industries such as content creation, curation, distribution, games, gambling and marketing
  • Data – the role of not just big but massive data as the raw material required for the effective use of other emerging technologies
  • 5G and its potentially transformative impacts across media, entertainment and sport
  • AR and VR – two critically different but high potential technologies that could fundamentally alter the way we interact with our world
  • Smart contracting – from contracting to procure and implementing these new technologies, to using them to contract


We'll be running a series of tailored workshops where we'll explore how technology is affecting media, entertainment and sport businesses. These complimentary workshops will give media & sports businesses affected by this technological shift valuable insights into the key developments shaping the future of the industry as well as advice on ways in which to respond to the opportunities and challenges the future presents.

Book Workshop >

Keeping updated

You can follow our MediaWrites site which provides updates on the above and many other areas affecting the wider media industry.

"We believe that intelligent change, brilliantly navigated, has the power to create and transform organisations, industries, countries and lives. We continuously build and combine our deep experience of technology and change, excellent industry knowledge, and a rare level of insight and forward thinking to help media, entertainment and sports organisations maximise the benefits of technological change and innovation"
Richard McMorris, Bird & Bird Media specialist and Partner

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