About Me

I am an associate in Bird & Bird's Retail & Consumer Group (London), and also a member of the firm's International Luxury, Fashion and Retail Leadership Team.

I support a broad spectrum of domestic and international businesses in achieving their growth strategies, both online and offline, with an equal emphasis on business-to-business and business-to-consumer projects. My work is primarily focused on the following focus sectors: fashion; cosmetics, beauty and fragrance; health, fitness and wellness; home and lifestyle; and luxury industries across the board.

On the business-to-business side, I work with a range of clients from entrepreneurs, early-stage ventures and SMEs through to growing and established multinational corporations. I advise clients based in multiple jurisdictions in order to produce global solutions. Much of my daily work involves drafting and negotiating commercial contracts and agreements including distribution and supply chain arrangements, and consulting on multi-channel growth strategies across traditional bricks and mortar, e-commerce and m-commerce. Our team pragmatically guides clients in achieving their business objectives, navigating legal and commercial complexities, and avoiding contractual disputes.

On the business-to-consumer side, I counsel consumer-facing brands and businesses on how to seamlessly sell, market and otherwise interact with consumers in the United Kingdom (and around the globe) whilst staying abreast of ever-evolving consumer protection legislation, local regulations and market practice.

I am very pleased to share that Bird & Bird was recently awarded 'Luxury Law Firm of the Year 2022' at the Luxury Law Awards.
Experience
  • Distribution agreements and third-party fulfilment arrangements (clients include: specialist manufacturer and distributor of luxury home and personal fragrance products; multinational manufacturer and marketer of prestige skincare, makeup, fragrance and haircare products).
  • Expansion of beauty, health, home, wellness and lifestyle subscription service from the US into the UK (clients include: leading lifestyle subscription service).
  • Consumer membership, loyalty, and incentive schemes (clients include: industry leader in global high-end airport hospitality services; multinational manufacturer and marketer of prestige skincare, makeup, fragrance and haircare products).
  • In-store and online prize draw arrangements (clients include: retailer of luxury makeup, haircare, skincare and fragrance; leading lifestyle subscription service; US' largest car rental company).
  • Legal notices for e-commerce (website/app) including terms and conditions of sale, terms of website use, cookie policies, privacy policies and returns/cancellation polices (clients include: innovative luggage manufacturer; high-end American clothing designer; British bathroom designer brand; retailer of luxury makeup, haircare, skincare and fragrance; leading lifestyle subscription service; multinational manufacturer and marketer of prestige skincare, makeup, fragrance and haircare products; specialist manufacturer and distributor of luxury home and personal fragrance products).
  • Concession agreements (clients include: iconic 5th Avenue toy store).
  • Marketing and promotional agreements and arrangements (clients include: US' largest car rental company; leading lifestyle subscription service).
  • Supply of goods and services (clients include: US' largest car rental company; prominent hotel groups; luxury fashion/cosmetics brands; property management companies; industry leader in global high-end airport hospitality services).
  • Outsourcing arrangements (clients include: UK's leading mail delivery provider).
  • Transitional services agreements (clients include: British airline in administration; leading foreign exchange company).
  • Logistics arrangements (clients include: Fortune 500 fast food corporation).
  • Legal documents for RFP in relation to services and procurement of hardware/software (clients include: UK's leading mail delivery provider; US' largest car rental company).
Education

Studied

  • Practical Skills Course (PSC) from The University of Law (London, UK), 2016
  • Legal Practice Course (LPC) awarded with Commendation from The University of Law (London, UK), 2014
  • Dual LLB degree in Law with Singaporean Law from University College London (London, UK) and The National University of Singapore (Singapore), 2013

Admissions

  • The Law Society of England & Wales in 2017

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