About Me

I've been with Bird & Bird for over three decades, guiding our long term development as a member of our global board.

Over the years, I've had extensive experience in the corporate, commercial and regulatory aspects of media, sport and entertainment, having founded our internationally renowned Sports practice over twenty five years ago in the UK. Over the years I have acted across the world for individuals, teams, sporting bodies and corporate entities in relation to their commercial involvement in sport as well as advising on the regulatory and political environment in which they operate. Today, I continue to support a number of sports clients and lead our efforts in this sector in Asia Pacific.

The other focus of my work is as the chairman of our Asia Pacific business. In 2012, I made the move from London to Hong Kong where I became chairman of the Asia Pacific business, leading the evolution of our rapidly expanding network.

I have a number of primary responsibilities in this regard, not least building our business and brand across the region. To achieve this, I work closely with our partners in our Australia, Hong Kong, China and Singapore offices to strengthen our capabilities in these locations, developing relationships and co-operating with local firms in jurisdictions where we don't yet have offices. Much of my time is spent supporting our five offices in Asia Pacific, in conjunction with the partners in each office, ensuring that we are implementing the firm's and our regional strategy as well as helping us to nurture and develop future partners to ensure that we continue to grow in Asia Pacific.

Another key part of my work is meeting with, listening to and finding solutions for our clients. This includes those headquartered in Asia Pacific as well as multinationals either operating in the region or those looking to take their first steps in Asia Pacific.
  • Advising The Hong Kong Jockey Club on a range of sponsorship and comingling arrangements.
  • Advising the Asian Golf Tour on merger negotiations with the US PGA and European tour.
  • Long standing advisor on a range of matters to the Football Association (FA) and Wembley Stadium.
  • Extensive work in tennis including representation of leading individual players and National Governing Bodies.


  • Law Society of England & Wales in 1984
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Justin Walkey has wide-ranging experience of the corporate, commercial and regulatory aspects of the media, sports and entertainment industries.

Legal 500 Asia Pacific 2019

Justin Walkey is 'highly experienced'.

Legal 500 Asia Pacific 2018

Clients salute his 'rare mix of commercial as well as legal expertise, which make his contributions invaluable'.

Chambers UK

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